In this episode Chris give you her best ten tips for setting up your Facebook page to sell more books.
Show Notes & Links
**Special announcement: Becca's Write Better Faster class is open again. If you didn't get in last time, be sure and grab your seat early. Click here for more info.
-We review the "Golden Rule of Selling On Social Media" and why you can't overlook it.
-Why Facebook is the best social media channel for selling your books.
-Learn the time commitment for getting maximum engagement on the three top social media channels.
-Why you need to know what the self life is of a post on every social media channel.
-How does Facebook rank in effectiveness to sell against the other social media channels?
-Smarty Pants Book Marketing news this week.
Copywriting resources I recommend:
Be sure and go to the podcast page at cksyme.com/episode59 and let us know what your biggest book marketing challenge is and what topics you'd like us to cover in future how-to shows.
In this episode, Chris continues the mini series on how to sell by looking closer at the 80-20 Content Rule, or how to write content that is so valuable readers will want more.
Show Notes & Links:
-Why you need to go back and listen to episode 57 if you haven't already.
-Review of the research - the principle of reciprocity and why fans really follow you online.
-Why generosity has to be a life value and not a sales tactic.
-How to set up a Content Bucket System that will produce an endless stream of content your fans crave.
-Examples of what the system looks like for fiction & nonfiction writers.
Episode 57 link - go back and listen if you haven't already.
In this episode, Chris and Becca start a mini series on how to sell books online. Using questions they've received from authors, they'll start this week with giving you their secret formula for selling books online. It's not what you think!
Show Notes & Links:
What you'll learn:
-The golden rule of selling books online.
-Why authors don't need to guess about how to best sell books online.
-Why do people buy? The six research-based psychological triggers.
-The difference between leading people to buy and telling them to buy.
-What is reciprocity and how does it sell books?
-Three ways to conduct reader research.
-How the 80-20 Content Rule helps you sell more books.
-Link to Robert Cialdini's book, Influence. Click here.
-Link to Mark Dawson's master class podcast on reader surveys. Click here.
-Link to worksheet on brainstorming your own Content Code, and the Social Media Content Cheat Sheet. Click here.
-Link to Chris' new onine course, How to Set Up a Facebook Page That Sells More Books. Get more info here.
-Link to Becca's cozy mystery Vangie Vale And The Murdered Macaron. Click here.
-Link to preorder for Becca's second cozy mystery, Vangie Vale And The Corpseless Custard. Click here.
In this episode author and Amazon Marketing Services (AMS) Ads expert Brian Meeks shares his secrets and tips for selling more books with AMS ads.
Show Notes & Links:
-Hear Brian's Song!
-What are the two kinds of Amazon ads, what is their purpose, and where are they located?
-Why people think Product Display ads don't work and how Brian makes them work.
-How to master your pay-per-click bid. Warning: there is some math.
-What is the lifespan of an AMS ad?
-Why you shouldn't be afraid of data or math.
-Why you need patience to "start slow and test."
-Why good copywriting can be the key to your book sales.
-The personal revelation of Brian's "one smarty pants tip to rule them all."
Links to good copywriting resources:
Brian's recommendation: The Adweek Copywriting Handbook
Chris' recommendations: Words That Sell by Richard Bayan (desk reference)
How To Write A Sizzling Synopsis by Bryan Cohen
Brian Meeks' Closed Facebook group: Part of the requirement of the group is to buy the book above.
Chris' new book: The Newbies Guide to Sell More Books With Less Marketing
Becca's new cozy mystery book, Vangie Vale and the Murdered Macaron. If you love cozies, you'll love this new breed of amateur sleuth. Recipe included.