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The Smarty Pants Book Marketing Podcast

Award-winning marketer Chris Syme and bestselling indie author Becca Syme give self-published authors the latest social media tips and strategies that sell more books and build loyal fans. Join them as they interview top book marketing experts, showcase successful indie authors, and offer tips from their own successes on this weekly show.
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Now displaying: April, 2017
Apr 22, 2017

In today's episode guest co-host and high performance coach Nina Amir gives nonfiction writers some key tips on getting their books to market.

Show Notes & Links:

Questions to ask yourself to make sure your book idea addresses a real need.

-Steps to take before turning your idea into a book.

-How a book can help you develop expertise and credibility.

-Why nonfiction writers need a blog and why a website without a blog is like just a brochure in cyberspace.

Links:

-Sign up for Nina's email list (highly recommend) at ninaamir.com

-Nina's high performance coaching site for writers: http://ninaamir.com/high-performance-writer-group-coaching/

-Sign up for your free coaching session here: http://ninaamir.com/high-performance-coaching/

-See Nina's books here

-A link to Chris' current free online classes

-Sign up for Chris' free weekly insider book marketing tips here

Apr 13, 2017
In this episode, Chris and guest co-host Anne Janzer discuss the pros and cons of Pronoun, the new ebook distribution venue from Macmillan Publishing and why indies may want to take a look.
 
Show Notes & Links:
 
-What is Pronoun and how is it different from Amazon?
-What royalties will I get on my books on Pronoun?
-Services and data that Pronoun provides to authors.
-How you can get data about your books and not have a book listed on Pronoun.
-How is Pronoun able to give a 70% royalty on all books?
-How do I get paid?
-Is Pronoun easy to use?
 
-Link to Anne's book page on Pronoun: https://books.pronoun.com/the-writers-process/
Note that the Amazon link works even though Pronoun did not publish the Kindle book. Also, if you scroll down there are links to paperbacks as well.
-Anne's author page on Pronoun: https://books.pronoun.com/annejanzer/
-Link to Anne's website: http://annejanzer.com/
-Link to join the SMART Marketing For Authors private Facebook group
 
If you liked the podcast, please consider sharing it and leaving a review on iTunes. You can ask a question or comment on this week's episode at cksyme.com/episode43
 
Apr 9, 2017

In this episode, Chris and Becca discuss how to overcome the challenge to write faster and produce more good books--no matter who you are. Becca answers questions about her successful online class, Write Better Faster and how authors can stamp out "attention residue" to get more words on the page.

Show Notes and Links:

-What stands in the way of authors being able to write more books?

-Why "writing faster" is a relative term but is possible for everyone.

-Why it's so important to Write First.

-How to overcome the attention residue that constricts our maximum productivity.

-What authors can do to avoid getting caught in the Loop of Distraction.

Link to Deep Work by Cal Newport

Link to the article on why attention residue is ruining your ability to concentrate.

Link to Becca's course, Write Better Faster, and class registration.

Be sure and go to cksyme.com/episode42 to continue the conversation. See you there! 

Apr 1, 2017

In this Learning Lab episode, Chris and Becca host Honoree Corder and Brian Meeks as they discuss why getting a grip on data will equate into more money in your pocket. The lab is about an hour long.

Links & Show Notes:

-What is ROI and why do authors need to understand it?

-Why being afraid of the unknown will keep you from making more money.

-How data can help you sell more books.

-Why feeling overwhelmed by data is often the first step to learning.

-Why a $20 book promotion is more expensive than a $1000 Book Bub ad in terms of return value.

-How to figure out if your ad is cost effective.

-Why having the right mindset will help you sell more books.

-How better book descriptions can make you more money.

Links:

-Get your copy of The Prosperous Writer’s Guide to Making More Money here.

-Get in on the Kindle Countdown Deal for Chris’ book SMART Social Media For Authors here.

-Four copywriting book recommendations:

 

Three Facebook groups you should join to get answers about your book marketing:

 

  1. The Prosperous Writers Mastermind (Honoree Corder)
  2. Smart Marketing for Authors (Chris Syme)
  3. Brian Meeks Amazon Marketing Services Lab Group. This is a beta group for Brian’s new book on Amazon Marketing Services ads. If you’re interested in taking part in a research project and learning more about how to put AMS ads together, Brian has a closed group on Facebook you can join. Part of the buy-in of being in the group is consenting to be part of a control group that buys a copy of his new book to test some points of data on Amazon. This group is specifically about Amazon Marketing Services. Here is the link to join.
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