In this episode author and Amazon Marketing Services (AMS) Ads expert Brian Meeks shares his secrets and tips for selling more books with AMS ads.
Show Notes & Links:
-Hear Brian's Song!
-What are the two kinds of Amazon ads, what is their purpose, and where are they located?
-Why people think Product Display ads don't work and how Brian makes them work.
-How to master your pay-per-click bid. Warning: there is some math.
-What is the lifespan of an AMS ad?
-Why you shouldn't be afraid of data or math.
-Why you need patience to "start slow and test."
-Why good copywriting can be the key to your book sales.
-The personal revelation of Brian's "one smarty pants tip to rule them all."
Links to good copywriting resources:
Brian's recommendation: The Adweek Copywriting Handbook
Chris' recommendations: Words That Sell by Richard Bayan (desk reference)
How To Write A Sizzling Synopsis by Bryan Cohen
Brian Meeks' Closed Facebook group: Part of the requirement of the group is to buy the book above.
Chris' new book: The Newbies Guide to Sell More Books With Less Marketing
Becca's new cozy mystery book, Vangie Vale and the Murdered Macaron. If you love cozies, you'll love this new breed of amateur sleuth. Recipe included.