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The Smarty Pants Book Marketing Podcast

Award-winning marketer Chris Syme and bestselling indie author Becca Syme give self-published authors the latest social media tips and strategies that sell more books and build loyal fans. Join them as they interview top book marketing experts, showcase successful indie authors, and offer tips from their own successes on this weekly show.
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Now displaying: May, 2018
May 28, 2018

In this second part of Crisis Management For Authors, Chris and Becca discuss response strategies to online events and when you should and should not weigh-in publicly.

Show Notes & Links:

-Short review of threat levels from last week's podcast.

-How to separate fact from fiction when determining your response.

-Why you need to remove your emotions from the picture before deciding on any action plan.

-How to know when you're over your head and need help.

-How you can help a fellow author in a crisis without blasting on social media.

-More on the life of an online swam.

-Why weighing in on social media will make a crisis worse.

Links - Click 'em, they're live

Pre-order discount for Chris' new book. Discount goes away on June 7

Link to the part one episode of Crisis Management For Authors.

May 21, 2018

In this episode of the podcast, Becca interviews co-host Chris Syme about her extensive background in crisis management and what authors need to know about handling negative events. 

Show Notes & Links:

-Chris shares her experience in crisis management and why knowing how to handle a crisis is important.

-What you can do to help prevent a crisis.

-Why an engaged social media following is an important asset in a crisis.

-Your best crisis prevention: a good reputation.

-Why it's important to understand the threat level of a crisis before taking an action.

-Examples of levels one, two, and three crises. 

- Why some "crises" just need to be ignored.

Links - click 'em, they're live 

The preorder link for Chris' new book, Crisis Management For Authors (Amazon & Kindle Unlimited) 

 

May 7, 2018

In this episode Chris interviews copywriting expert and author Bryan Cohen on how to fix the most common mistakes authors make writing their book descriptions and ads. 

Show Notes & Links:

-Why writing a book description is more like poetry than prose.

-Waste not, want not. Why every word is important.

-The 4 elements of a successful book description.

-The most common mistakes authors make when writing book descriptions & how to fix.

-Why a plot summary is not just a retelling of the book.

-Less is more. Why too many details can turn your buyer off.

-Where does this stuff go: NY Times or USA Today bestselling author status, info about a series.

-Why you need a call-to-action or selling paragraph. Do you want to leave 20% of your book sales behind?

-How comparisons can increase your sales and how Bryan does it.

-Why effective online ads require research and testing. Not for the newbie or faint-hearted.

-Quote of the show: "Publishing is something you cannot do for a dollar."

-Don't miss Bryan's smarty pants tip at the end--it's gold.

Links: Click 'em, they're live

Bryan's website here

Bryan's copywriting book, How to Write a Sizzling Synopsis

Bryan's online courses on Teachable

Bryan's Amazon Author page

The Sell More Books Show

RWA Conference - Denver

Book of the Month: Sell More Books With Less Marketing by Chris Syme. Spend less time marketing and more time writing. 

 

 

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