In this episode, Chris continues the mini series on how to sell by looking closer at the 80-20 Content Rule, or how to write content that is so valuable readers will want more.
Show Notes & Links:
-Why you need to go back and listen to episode 57 if you haven't already.
-Review of the research - the principle of reciprocity and why fans really follow you online.
-Why generosity has to be a life value and not a sales tactic.
-How to set up a Content Bucket System that will produce an endless stream of content your fans crave.
-Examples of what the system looks like for fiction & nonfiction writers.
Links:
Episode 57 link - go back and listen if you haven't already.
Downloadable resources for this episode - Content Bucket System templates
Robert Caildini's book, Influence
Rob Fugetta's book Brand Advocates
Link to find out more information about Chris' Facebook Page class