In this episode Chris revisits her marketing challenge for 2019 to see how you're doing. Time for a midyear check-up.
Links & Show Notes:
-Why it's time for a marketing disruption and what that means.
-Why readers' desires are going to dictate the direction of marketing.
-Why books don't sell: is it your marketing or is it the book's quality?
-Why your idea of success needs to determine your marketing strategies.
-The two applications of disruptive marketing we're going to cover in the series: writing to market and giving your current books a facelift.
-What we need to keep going forward (don't throw out the baby with the bath water):
1. SMART marketing principles
2. The sales funnel or reader's journey
3. Content strategy that engages readers
Links: click 'em, they're live:
In this second part of Crisis Management For Authors, Chris and Becca discuss response strategies to online events and when you should and should not weigh-in publicly.
Links & Show Notes:
-How to separate fact from fiction when determining your response.
-Why you need to remove your emotions from the picture before deciding on any action plan.
-How to know when you’re over your head and need help.
-How you can help a fellow author in a crisis without blasting on social media.
-More on the life of an online swam.
-Why weighing in on social media can make a crisis worse.
Links – Click ’em, they’re live
In this episode, Chris and Becca kick off their Summer Blast From the Past series by revisiting one of the most popular shows called "It Could Happen to You", an episode on crisis prevention and reputation management. This hot topic was one of the most talked about shows of 2018.
Links and Show Notes:
-Chris shares her experience in crisis management and why knowing how to handle a crisis is important.
-What you can do to help prevent a crisis.
-Why an engaged social media following is an important asset in a crisis.
-Your best crisis prevention: a good reputation.
-Why it's important to evaluate the threat level of a crisis before taking an action.
-Examples of levels one, two, and three crises.
- Why some "crises" just need to be ignored.
Links - click 'em, they're live
In this final episode in the "how to do a podcast" series Chris visits with historical mystery author Jenny Wheeler about why and how she started her podcast, The Joys of Binge Reading.
Show Notes & Links:
-How to get an idea for a show.
-Tips on how to choose and interview guests.
-Be sure and research your guests' platforms.
-The advantages of starting slowly when it comes to marketing.
-Marketing ideas Jenny uses.
-Subscriptions and email lists are keys to growth.
-Marketing tip: ask your guests to share the show with their audiences.
-Smartypants tip: It's about time.
Links (click em, they're live):
-Link to other episodes in this series: