In this episode Chris interviews popular podcast host Michelle Nezat about how she grew her show's audience from the ground up using organic strategies.
Show Notes & Links:
- How to get your podcast off the ground and why the launch strategy is key to growth.
-How Michelle uses a downloadable lead magnet to grow her audience.
-Why Michelle uses scripting to keep her show's consistent and cohesive.
-Downloads, subscriptions, and email lists--oh my. Which metrics are important?
-Ideas for where to host and publish your podcast.
-The importance of using keywords and knowing your target audience.
-The smarty pants tip: content is king; audio is queen.
Links (click 'em, they're live):
-Link to Michelle podcast, More Than A Song.
-Link to Anchor (free podcast hosting)
-How to increase SEO with your podcast and episode titles
-Tips to getting into New and Noteworthy on iTunes
–The 2-Minute Guide to getting in New & Noteworthy on iTunes
-Link to info on The Get Published Conference in Bozeman June 15
In this episode Chris gives an overview of all the important elements of producing your own podcast.
Show Notes & Links:
What you need to start:
- A content plan.
-Decide on your format.
-Guests or go solo or hybrid?
-If you want to script your show, use your friendly conversational voice, not your writing voice.
-How to put together a calendar.
-Where are you going to publish your shows?
-What basic equipment do you need?
Links: Click 'em, they're live!
-Link to the Get Published Conference in Bozeman June 15
-Calendly: free calendar tool.
-How to upload a podcast to iTunes without a host
In this episode Chris outlines several reasons why you may want to consider starting a podcast and one big reason why you shouldn't.
Show Notes & Links:
-Always start with your "why."
-One bad reason why you should not start a podcast
-You may want to consider starting a podcast if:
1. You're a nonfiction writer.
2. You have a unique concept or better to solve a problem for your listeners.
3. You know your way around technology adapt easy to new technologies.
4. You have a large backlist of books.
5. You are a good speaker and want to become a better one.
6. You love connecting personally with your readers.
Links: click 'em, they're live:
-Write Better Faster Academy and Becca Syme's Quitcast Show
-Link to find out more about The GetPublished Conference in Bozeman,Montana June 15.
-Chris' book Sell More Books With Less Marketing