In this episode of the Smarty Pants Book Marketing Podcast, Chris and Becca introduce The Quitcast, Becca's new podcast for authors: what to keep, what to quit, and what to question.
Links & Show Notes
-Introducing The Quitcast, a new videocast on YouTube for authors who want to take the next step in their success journey as an author. There is nothing out there for authors like this show--you will want to become a regular!
-Challenging the premise that quitting something is negative. Why strategic quitting is good for you.
-What does your own personal success look like?
-Four actions that produce success...and which one we're getting wrong.
-The one thing you need to quit today and why.
Show Notes (click 'em, they're live)
In this week's episode of the Smarty Pants Book Marketing Podcast, Chris gives three good reasons why a lead magnet (or reader magnet) might not be enough.
Show Notes & Links:
-Why tactics are an incomplete marketing strategy
A lead magnet is not enough:
1. Because it's a tactic! Where's the why? The Seinfeld-ism: You know how to hook the reader, you just don't know how to keep the reader.
2. If you have only one or two books published. Match your lead magnet strategy with your publishing strategy.
[Sell through definition: the percentage of readers who buy book two after book one, and then book three and so on...Each book has its own sell-through rate.]
3. If you are leaving readers high and dry with nowhere to go or nowhere to connect.
The perma-free book needs to be a doorway for readers to enter your publishing platform or business. It's not just a standalone book.
Links - click 'em, they're live:
In this week's show Chris analyzes data on how social media helps word-of-mouth and increases sales. Also, why most authors only need one primary social media channel for their platform.
-Know the why behind the power of social media.
-Updated social media stats.
-Updated research on why social media increases sales.
-70% of people over 13 years old are on at least one social media channel to connect (88% of 18-29 age group).
-Facebook and YouTube have the highest numbers and best age spread.
-Only 10% of people over 65 are on Instagram.
-A primary social media channel is the place where you connect with fans. You only need one in most cases.
-Why getting good at content is the key to your success.
Link to Becca's new book, Dear Writer, You Need To Quit