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The Smarty Pants Book Marketing Podcast

Award-winning marketer Chris Syme and bestselling indie author Becca Syme give self-published authors the latest social media tips and strategies that sell more books and build loyal fans. Join them as they interview top book marketing experts, showcase successful indie authors, and offer tips from their own successes on this weekly show.
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Now displaying: July, 2017
Jul 13, 2017

In this episode, Chris and Becca visit with author Chris Fox about his new book, Relaunch Your Novel and how to make your backlist profitable. 

Show Notes:

- The first step in deciding whether to relaunch a book is assessment. Why it makes you squirm.

-Why your book's genre is important in the relaunch process

-Why Chris uses a "no holds barred" approach when assessing his own books.

-The five types of relaunches

-What if I just want to give my book a makeover (cover, blurb, category check, etc)?

-Why a Product Family Map will help prioritize which of your books is worth a relaunch.

Links:

Connect with Chris Fox here: http://www.chrisfoxwrites.com/

-Link to Chris Fox's new book, Relaunch Your Novel

-Link to Chris' Product Family Map video on YouTube Also look for the video called The Power of Your Backlist.

-Link to Chris Syme's new book The Newbies Guide To Sell More Books With Less Marketing

 

Jul 10, 2017

In this episode, Chris and Becca talk about what to do before, during, and after a writer's conference to get the best overall experience. Lot of tips for newbies and seasoned conference goers. 

Show Notes:

-What you need to do before you even pack your suitcase. Get organized for maximum conference enjoyment!

-Why the conference hotel bar is probably the best place to network.

-How to decide which sessions to take in.

-How to get the most out of trade shows.

-The process of pitching a book at a writer's conference.

-How to recover from FOMO fatigue after you get home.

-The pros and cons of "reader" conferences.

Links:

How to pack for a conference like a ninja: A video from author Erin Knightley

Chris' new book The Newbie's Guide to Sell More Books With Less Marketing (includes a free online course on how to put together a master marketing plan you can really use)

How to leave a review of the podcast on iTunes (from our friend Stephen Campbell, host of The Author Biz podcast).

 

Jul 1, 2017

In this episode guest co-host Anne Janzer talks about her book, The Writer's Process and how writers need to balance productivity and creativity in their writing and their marketing.

SHOW NOTES: 

-Why we need some distractions - focus alone will not produce maximum productivity.

-How to balance the two different mental systems we are all equipped with: the Scribe and the Muse (productivity and creativity).

-Flow: how to find the zone more consistently when we're writing by establishing a process that helps the Scribe and Muse collaborate.

-How to find the places where you are in “open attention”

-How to apply these principles to book marketing as well as writing.

LINKS:

-The Foreword INDIES Book Awards-https://awards.forewordreviews.com/

Link to the book Focus by Daniel Goldman

- Link to the book Flow by Mihaly Csikszentmihalyi

-Link to today's book by Anne Janzer - The Writer's Process

-Link to Anne's new book - The Workplace Writer's Process

-Link to Chris' latest book - The Newbies Guide To Selling More Books With Less Marketing

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