In this episode Chris and Becca interview author Shawn Inmon for tips on how he built his Facebook page from 86 fans to over 3000 by being consistent, persistent, and personable. And, spending less than ten dollars a month.
Links & Show Notes:
-Why it is important to make a commitment to post once a day over a long period of time before even thinking about your engagement rates.
-Why a slow, persistent effort is better than buying fans or buying ads for quick growth.
-How using strategic boosted posts to snag new readers can help grow your page.
-How to create a "destination Facebook page."
-Why being yourself is your secret weapon.
-Why social media is hard for some people and easy for others.
Links: Click' em - they're live!
Link to SMART Marketing For Authors Facebook closed group (you'll have to answer a few questions to get in)
In this episode Chris analyzes how the changes in social media algorithms have impacted the way authors can now sell books and engage fans and what authors will have to do to be successful marketing their own books.
Show Notes & Links:
-Why the presence of algorithms on all major social media channels has changed the way authors can market books online.
-Why it might be time to spend more time developing a Facebook group.
-Why groups and pages need different content.
-Why some genres and age groups need a different approach in social media.
-What our podcast and Facebook groups will be emphasizing in 2018.
In this episode Chris breaks down the new data from Pew Internet Research in the 2018 Social Media Use Report and what that means for indie authors.
Show Notes and Links:
-Why Facebook's numbers are still the best.
-Why the new numbers are still a challenge for YA and children's writers.
-How much social media is enough?
-Why authors should be cutting back on social media not adding on more.
-What are the criteria for an outpost channel and why you might want to have a couple.