In this episode Chris and Becca talk about the three marketing goals that every author needs.
Show Notes & Links:
-Why do authors need marketing goals, anyway?
-How to get new readers to discover your books?
-Why authors tend to skip discovery marketing and just concentrate on sales
-The three main components authors need to sell books.
-How does building fan loyalty help you sell more books?
-Preorder Chris' new book, The Newbie's Guide To Sell More Books With Less Marketing for just 99 cents until June 9. The books includes a free online course. Get your copy here.
-A review of the 80-20 Content Rule: 80% of posts must give value, 20% can be used to sell.
In this episode K-Lytics founder Alex Newton shows authors how to make sure your book will succeed before it's published.
Show Notes and Links:
-How is K-Lytics different from other keyword-type tools out there?
-How you can know if your book has the potential to sell before you publish it.
-How to pick the right genre and sub-genre for your book's success?
-What kinds of meta data will help you sell more books?
-Why your marketing budget can dictate what genre your book belongs in.
-If you’re considering writing in a new genre, what should you do to insure that your books will reach those readers?
Click here to see how K-Lytics works for authors. Watch the video.
Check out the genre market research reports that K-Lytics offers to authors. There are two pages so make sure you click "Older posts" to see all the reports.
The preorder for Chris' new book, The Newbie's Guide To Sell More Books With Less Marketing will be available this week. Make sure you get an email notification so you don't miss the 99-cent preorder. Sign up for a notification here.
If you have a question or comment about this episode be sure and post it on the podcast page of our website at https://cksyme.com/episode47. Let's get the conversation started!
In today's episode author and entrepreneur Bryan Cohen previews The Selling Trilogy, an innovative set of strategies to help authors sell books more effectively.
Show Notes & Links:
-Why good copywriting sells more books (and the data to prove it!)
-Good copywriting starts with a hook that leads people to read the next line.
-The characteristics of a good hook.
-Should authors be using review snippets in their books descriptions?
-How to get people into your book sales funnel so they ultimately became raving fans.
-Bryan shares his ideal email welcoming sequence that turns new subscribers into loyal and engaged readers.
-Why you should edit your marketing like you edit your book
A personal message from Bryan:
It’s unlikely that one trick is going to make all the difference for your author career.
But when you’re set up with a strong foundation, you increase the chances you’ll earn more money in the long-term.
As a bestselling author, I recently passed half a million downloads of my own books and I've helped hundreds of other authors spin their own success stories.
By helping them nail the “forgotten essentials of selling more books,” I've contributed to authors making the USA Today bestseller list, hitting the Top 100 on Amazon, and selling thousands of books. I can help you too.
Join me on Tuesday, May 16th at 3pm Eastern for a free webinar.
Click here to be a part of the event!
I hope to see you there!
Link to sign up for an email notice for the limited time 99 cent preorder for Chris' new book, The Newbie's Guide To Selling More Books With Less Marketing. Be the first to know by clicking here.
In episode 45, Chris and Becca debunk three of the biggest book marketing myths authors believe.
-Chris is the good cop, Becca is the bad cop.
-Reasons why authors need to be careful when they copy the promotions of other authors and expect the same results
-Is it true that once you get a traditional publishing contract you never have to do any marketing (whew).
-Why the traditional publishing sales cycle is not geared to long term sales
-What publishers cannot do: forge relationships between authors and readers.
-Just because social media doesn't sell as many books as Amazon does not mean it doesn't sell books.
-Why authors should not waste their time on social media channels that are not wired to sell products.
-Why you should separate your personal social media time from your book marketing social media time.
-Be sure and join the private Facebook group: SMART Marketing For Authors here: https://www.facebook.com/groups/smartmarketingforauthors/
-Link to Chris' book Sell More Books With Less Social Media (Amazon)