In this episode Chris interviews author David Gaughran about his new book, From Strangers To Superfans - described by Chris as a must-read for authors of every platform level.
Links & Show Notes
-Why it's important for authors to understand the "reader's journey" and how that knowledge informs the marketing process.
-Why the "Discovery" piece of the journey is the "easiest problem to solve and also the easiest to screw-up."
-Why authors need to understand the role that data plays in making marketing decisions.
-Why most authors look at marketing their backlist backwards and how to fix it.
-Why a smaller, more engaged mailing list is better than a huge disinterested one.
-Why you need to pay attention to the production details of your book first: quality of writing, cover, blurb, keywords.
Links - Click 'em, they're live