In this episode Chris and Becca interview successful author and entrepreneur Joanna Penn about the business of being an author. Joanna shares her successful strategies for growing her author business.
Show Notes & Links:
-Hear Joanna's story and how she pulled the plug on a successful corporate career to pursue building her own author business.
-What is the definition of an entrepreneur?
-Why being an entrepreneur isn't for everyone.
- The difference between a marketing strategy and a distribution strategy.
-What does it mean to distribute your books "wide" and what are the advantages? Who might not want to go wide.
-Why is pricing your book an important element of selling globally?
-Joanna shares her Bookbub Featured Deal short cut.
-Why it's important to know the global market and what readers in other countries prefer.
-Why strategy has to do with what you don't know just as much as what you do know.
Joanna talks about her new book, The Healthy Writer, written with Dr. Euan Lawson.
Links (just click 'em)
Joanna's new book, The Healthy Writer
Link to Joanna's website, The Creative Penn
Link to Joanna's J.F. Penn fiction author page
Link to The Creative Penn podcast