In this episode, Chris talks about three fundamentals you need to master to plot a successful marketing plan. The beginning of a series on selling more books with less marketing in 2019.
Show Notes & Links:
The three fundamentals you need to master to give your marketing plan the best chance of success.
1. Platform: why a good book is no longer enough.
2. You need a Marketing Manifesto. No, we're not going to take over the world, just set our own course for success with three important commitments.
3. Learn how to sell.
-Most authors don't know the fundamentals of selling: how to reach readers in the various stages of the sales funnel, how to calculate important metrics like sell-through, or how to write copy that converts to sales.
-You can learn how to sell effectively without being sleazy or pushy.
Links: click 'em, they're live: