In this episode Chris and Becca talk about the three marketing goals that every author needs.
Show Notes & Links:
-Why do authors need marketing goals, anyway?
-How to get new readers to discover your books?
-Why authors tend to skip discovery marketing and just concentrate on sales
-The three main components authors need to sell books.
-How does building fan loyalty help you sell more books?
Links:
-Preorder Chris' new book, The Newbie's Guide To Sell More Books With Less Marketing for just 99 cents until June 9. The books includes a free online course. Get your copy here.
-Link to the podcast on author platform levels.
-A review of the 80-20 Content Rule: 80% of posts must give value, 20% can be used to sell.
-Bryan Cohen's podcast on how to put together an email welcome sequence.
-Roni Loren's podcast on fan loyalty