Episode 38 - The 3 Cardinal Rules of Successful Book Promotions

In this episode Chris explains the three cardinal rules of book promotions that will help insure every promotion you run hits the mark.

Show Notes & Links:

-The Three Cardinal Rules of Book Promotions (ignore them at your own peril):

1. When choosing a book promotion always consider value before cost.
2. If you copy what another author does, you may not get the same results.
3. You can get success with a free book promotion but sometimes you have to spend money to make money.

-Before you set out to copy another author's promotion always compare these two sets of data markers:

1.  Basic data markers of comparison:
   1. Audience potential reach
   2. Social media engagement rates
   3. Other author's platform level
2. Data markers of the promotion you want to copy:
   1. Genre
   2. Goal of the promotion
   3. Budget

Links:

Examples of good data driven marketing solution books:

• Chris Fox's Six Figure Author and Launch to Market
• The Prosperous Writer's Guide to Making More Money by Honoree Corder and Brian Meeks

-Chris' closed Facebook group, SMART Marketing for Authors

-Chris' premium online course, Mastering Online Book Marketing for Authors

-Book Promotion Value Matrix and Data Markers on cksyme.com

-Podcast episode 30: Author Platform Levels

-Podcast episode 37: Roni Loren on Building Loyal Fan Groups

-Link to comment on question of the week: