In this episode Chris interviews Tammi Labrecque, author of Newsletter Ninja on how to make email your go-to weapon for reader engagement.
Show Notes & Links:
-Why email is the most important weapon in your marketing arsenal.
-The podcast epiphany: Why you are not selling what you think you are.
-Using your email list for just selling your books? Why you're doing it all wrong.
- Why building your email list backwards is the best thing to do.
-How to help your readers make sure they are seeing your emails (deliverability tips).
-Why being transparent is important to your readers.
-How many David Gaughran mentions were in this podcast? Be sure and go to the podcast page on the website and leave your comments or questions. Click here.
In this podcast Chris and Becca toast the first 100 episodes of the Smarty Pants Book Marketing Podcast by reminiscing about their favorite guests and shows, talking about where the podcast is headed in the next 100 episodes, and celebrating a nod from Digital Book World. The podcast closes with an invitation for listeners to give input about where the next 100 episodes should go. And don't miss the special announcement at the end of the show notes.
Nominees for Best Use of Podcasting for Book Marketing Award (Digital Book World annual awards). We recommend you check out the other nominees' shows here:
We believe all 100 episodes are smarty pants episodes, but here are just a few of the favorites we mentioned in the show:
Episode 99 - Writing to Be Understood with Anne Janzer (nonfiction)
Episode 92 - How to Take Your Readers From Strangers to Superfans with David Gaughran
Episode 87: How to Run Successful Book Promotions with Ricci Wolman (Written Word Media)
Episode 72 - Where Book Marketing Is Going in 2018 with Kevin Tumlinson (Draft2Digital)
Episode 62 - How to Get Into the Inbox with Tom Tate (AWeber)
Episode 41 - What's Data Got to Do With Book Sales? with Honoree Corder and Brian Meeks
Episode 37 - How to Build Loyal Readers with Author Roni Loren
Episode 18 - Blogging to Build an Audience with Anne Allen
Episode 15 - Writing Without Bullshit with Josh Bernoff (nonfiction)
** SPECIAL ANNOUNCEMENT**
Becca's October Write Better-Faster online class still has some openings. If you've been waiting to get into this popular class, now's your chance. Check out the class in this link for more info.
**YOUR CHANCE TO TELL US WHAT TO DO!**
We'd like to know what you'd like to see in the next 100 podcasts. Or maybe share with us some personal highlights from the first 100 episodes. Just go to the comments (cksyme.com/episode100) and let 'er rip! Inquiring minds want to know.
In this episode Chris interviews award-winning nonfiction author Anne Janzer about her new book Writing To Be Understood and why it's a necessary resource for writers.
Show Notes & Links
- Anne's new book is the complete package covering technique, science (yeah, you read that right), and practical how-to. Why you need all three.
-Beware of the curse of knowledge (eerie music).
-How brain science and social psychology is an important part of your writing process.
- Why you should use analogies and how to make them shine and not be annoying.
-Do you know if your writing is boring? How to fix that.
-How to use your reader's curiosity to your advantage.
- Why nonfiction writers need to learn to spin a good story or two.
- What is meta reading and how it will improve your writing.
Links - Click 'em, they're live!
-Universal book link to Anne's book. This link will take you to the bookstore of your choice.
NOTE: If you are enrolled in any of Chris' paid online classes, you should have access to the private student mastermind group mentioned in the podcast. Check your class dashboard for a link to the group or email Chris at email@example.com if you have any questions.