In this episode Chris and guest co-host Kate Tilton discuss how to produce and promote your own audio books.
Show Notes & Links:
-How ACX University helps authors navigate the audio book process.
-Some of the initial questions authors need to ask before considering audio books.
-Pros and cons of releasing an audio book at the same time as your ebook.
-What is the process of finding a narrator for your book?
-What kind of investment should you expect to make when producing an ebook?
-What is the difference between royalty shares and charging perhour of finished product?
-Tips for launching an ebook.
-How to find audio book reviewers.
Links (just click 'em)
-Kate's post on 25 ways to market your audio book
-Joel Friedlander interview with Kate and Hannah
-Info on Chris' online course, How To Set Up A Facebook Page That Sells More Books
In this episode Chris and Becca interview successful author and entrepreneur Joanna Penn about the business of being an author. Joanna shares her successful strategies for growing her author business.
Show Notes & Links:
-Hear Joanna's story and how she pulled the plug on a successful corporate career to pursue building her own author business.
-What is the definition of an entrepreneur?
-Why being an entrepreneur isn't for everyone.
- The difference between a marketing strategy and a distribution strategy.
-What does it mean to distribute your books "wide" and what are the advantages? Who might not want to go wide.
-Why is pricing your book an important element of selling globally?
-Joanna shares her Bookbub Featured Deal short cut.
-Why it's important to know the global market and what readers in other countries prefer.
-Why strategy has to do with what you don't know just as much as what you do know.
Joanna talks about her new book, The Healthy Writer, written with Dr. Euan Lawson.
Links (just click 'em)
Joanna's new book, The Healthy Writer
Link to Joanna's website, The Creative Penn
Link to Joanna's J.F. Penn fiction author page
Link to The Creative Penn podcast
In this episode Chris and Becca interview longtime friend and book marketing expert Sandra Beckwith, founder of Build Book Buzz. Sandra has a new tool for authors to help put together a user-friendly comprehensive book marketing plan.
Links & Show Notes:
-Why you need to look at the marketability of your book before you start putting together a marketing plan.
-Why knowing who your book's audience is will make marketing your book easier.
-How using Google Maps is like putting a marketing plan together.
-The difference between strategies and tactics and how that knowledge will make your marketing plan more successful.
Links (Just click 'em)
Link to get Sandra's free Book Marketing Plan
Link to Build Book Buzz website
Link to the Build Book Buzz Facebook group