Join host Chris Syme as she visits with longtime Amazon expert Penny Sansevieri about the latest on fake reviews, keywords, Amazon's new Vine paid promotion program for books, how to reach out to Amazon for help, and the Goodreads/Amazon partnership and where that might be going.
Chris and Penny talk about the importance of reviews and Penny gives her smarty pants tip on Amazon Author Pages and why authors should be actively maintaining a presence there.
-Link to the Author Marketing Expert blog: http://www.amarketingexpert.com/
-Click here to get Penny's latest book, Red-Hot Internet Publicity
Penny has graciously offered a $100 discount on her most popular Amazon services to all the Smarty Pants listeners. Find out more about her popular Amazon Optimization Video Tutorials Membership and the Amazon Optimization Program where Penny's team does the work for you. The links are below and you'll get the $100 discount by using the promo code SAVE100 when you order.
In this episode, Chris interviews Jim Kukral, one of the leading experts in online book marketing and founder of the Author Marketing Club. Jim and Chris debate the pros and cons of getting your book noticed in today's crowded marketplace and Jim shares his one smarty pants marketing tip that authors cannot do without.
In today's show Jim shares his background in online marketing and shares his take on how book marketing has changed with the advent of self-publishing, Amazon, and social media. Also, you'll hear Jim's tips on the essential every newbie needs to start effectively market their books. Jim and Chris talk about how many social media channels authors need to be on and how to claim your digital land. Hear the details of how The Author Marketing Club started and what kinds of services it offers. And finally, Jim shares his one tip that all authors need to sell their books--you'll have to listen to find out.
Links for today's show:
Author Marketing Club: http://www.authormarketingclub.com/
Sell More Books Show: http://sellmorebooksshow.com/
Click here for details on how to participate in the June Kickoff Contest and win great prizes for sharing the podcast with your friends - #SmartyPantsPodcast
Welcome to the Smarty Pants Book Marketing Podcast with your hosts award-winning marketer Chris Syme and her lovely bestselling indie author daughter Becca Syme. If you're an author who is challenged by all the book marketing options out there, then this is your podcast.
In This Episode...
In the first episode of the show you'll meet the co-hosts, hear their stories, and find out what The Smarty Pants Book Marketing Podcast can do for you. Here's a look at the show notes:
-Meet Chris and Becca and hear their stories
-Find out what it means to be a smarty pants marketer...and why you want to be one!
-Find out what's coming in the next weeks--hear the awesome the list of experts coming to help you tackle your marketing challenges.
-Learn the details of the big June Kickoff Contest and how you can win a free ticket to Chris' most popular online course or a host of other weekly prizes just for using the hashtag #SmartyPantsPodcast on Twitter or Facebook to help Chris and Becca promote the podcast in June.
-Connect with Chris and Becca on social media. Click each one for a link:
Becca on Twitter: @beck_a_tron
Chris on Twitter: @cksyme
About The Podcast...
Chris Syme is the owner of the award-winning CKSyme Media group and has been working in marketing and communications for over 20 years. She has authored three books on social media including her latest SMART Social Media For Authors and writes a popular blog at cksyme.com. Becca Syme is a USA Today bestselling author and you can visit her website at rlsyme.com
In this podcast, Chris and Becca will give you practical and actionable tips on how to market your own books including email list building on a budget, how to conquer Facebook ads without breaking the bank, optimizing your book's sales page on Amazon and so much more. If it has to do with social media and marketing your books, they'll cover it here.
In addition, you'll hear from smarty pants experts who specialize in helping authors navigate the indie marketing process, and indie authors who have found a path to success using smarty pants strategies.
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