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The Smarty Pants Book Marketing Podcast

Award-winning marketer Chris Syme and bestselling indie author Becca Syme give self-published authors the latest social media tips and strategies that sell more books and build loyal fans. Join them as they interview top book marketing experts, showcase successful indie authors, and offer tips from their own successes on this weekly show.
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Now displaying: Page 1
Apr 2, 2018

In this episode Chris explains the five points of guaranteed long-term book marketing success--the SMART acronym.

Show Notes & Links

-Five concepts that will guarantee your book marketing is successful in the long run. If you build it, they will come.

-Why the SMART marketing acronym is more than just a slick slogan.

-Why sustainable marketing is key--what it is and is not.

-Is your marketing manageable or is it overtaking your life?

-Nobody writes a book for everybody. Your marketing needs to be audience-specific.

-Relevant is not about having all the latest bells and whistles. It's about building a strong author-reader connection.

-Why tactics come after the strategy--they are not the strategy.

-Always weigh the why before you use a tactic.

-Facebook and Instagram are not strategies--they are tactics. Don't shoot at a target blindfolded. Tactics-last, strategy-first.

Links (click 'em, they're live)

Join the SMART Marketing for Authors Facebook group (you'll have to answer a few questions to get in)

-Winter Wonderland picture link

-Chris' latest book The Newbies Guide To Sell More Books With Less Marketing. (more on SMART Marketing)

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