In this episode Chris and Becca interview longtime friend and book marketing expert Sandra Beckwith, founder of Build Book Buzz. Sandra has a new tool for authors to help put together a user-friendly comprehensive book marketing plan.
Links & Show Notes:
-Why you need to look at the marketability of your book before you start putting together a marketing plan.
-Why knowing who your book's audience is will make marketing your book easier.
-How using Google Maps is like putting a marketing plan together.
-The difference between strategies and tactics and how that knowledge will make your marketing plan more successful.
Links (Just click 'em)