In this episode Chris launches the new how-to episode format by walking listeners through the process of setting up a Pinterest page as an outpost channel.
Show Notes & Links:
-The two kinds of social media channels in book marketing: primary (engaging & selling) and outposts (redirect to primary for engagement and highlight short term campaigns).
-What is Pinterest and who is using it?
-The three ways to pin something on a Pinterest board.
-Remember, Pinterest isn't for everyone. If you don't want to use it, that's okay. It's definitely in the outpost category for the majority of authors.
-What are pins, boards, and secret boards?
-Why Pinterest might be a good place to house your book research.
-The difference between a personal Pinterest account and Pinterest for business. Why you probably don't need a business page for an outpost.
-How to set up Pinterest as an outpost:
Last word: if you’re not on Pinterest, you don’t have to start. If you are there, consider it setting up as an outpost to limit the amount of time you have to spend there.
-Chris' book Sell More Books With Less Social Media on Amazon (hint: it will be on sale on June 16 for 99 cents only. Make sure you follow Chris on Twitter @cksyme to get the link!)
-Blog post from League Computers: The differences between Pinterest business accounts and Pinterest personal accounts.
Here are some examples of authors who do a good job of using Pinterest with a mix of pins about their books and what interests them.
Link to Sandra Brown's Pinterest page And yes, I don't imagine she does this herself.