In this episode Chris and Becca discuss the million dollar question many authors have been asking: is the email newsletter dead?
Show Notes and Links:
-What are the four email options for your email marketing strategy?
-Four goals that every author needs for their email marketing plan.
-Why an email newsletter might not be for you.
-Tips on how to improve your open rates.
-Why you need to make sure links “open in a new window.”
-The four fundamentals newsletters need.
-Is it okay to sell in a newsletter?
-Why your newsletter needs to provide more value than you ask for in return. Use the 80-20 Content Rule.
Links to author newsletters that we like: