In this episode Chris and Becca discuss the million dollar question many authors have been asking: is the email newsletter dead?
Show Notes and Links:
-What are the four email options for your email marketing strategy?
-Four goals that every author needs for their email marketing plan.
-Why an email newsletter might not be for you.
-Tips on how to improve your open rates.
-Why you need to make sure links “open in a new window.”
-The four fundamentals newsletters need.
-Is it okay to sell in a newsletter?
-Why your newsletter needs to provide more value than you ask for in return. Use the 80-20 Content Rule.
Links:
Our earlier podcast on email strategy
Tips for writing good subject lines (HubSpot)
14 Powerful tactics to improve your click through rates (AWeber)
Bryan Cohen podcast on funnels and email welcome sequences
Get a pdf of all the tips, goals, and strategies from today's episode.
Links to author newsletters that we like:
Join the SMART Marketing For Authors Facebook group
Get Chris’ new book on preorder now for just 99 cents plus a free online course only until June 9!
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