Episode 41 - What's Data Got To Do With Book Sales?

In this Learning Lab episode, Chris and Becca host Honoree Corder and Brian Meeks as they discuss why getting a grip on data will equate into more money in your pocket. The lab is about an hour long.

Links & Show Notes:

-What is ROI and why do authors need to understand it?

-Why being afraid of the unknown will keep you from making more money.

-How data can help you sell more books.

-Why feeling overwhelmed by data is often the first step to learning.

-Why a $20 book promotion is more expensive than a $1000 Book Bub ad in terms of return value.

-How to figure out if your ad is cost effective.

-Why having the right mindset will help you sell more books.

-How better book descriptions can make you more money.

Links:

-Get your copy of The Prosperous Writer’s Guide to Making More Money here.

-Get in on the Kindle Countdown Deal for Chris’ book SMART Social Media For Authors here.

-Four copywriting book recommendations:

• How To Write a Sizzling Synopsis by Bryan Cohen
• How To Write Copy That Sells by Ray Edwards
• Words That Sell by Richard Bayan
• The Adweek Copywriting Handbook

 

Three Facebook groups you should join to get answers about your book marketing:

 

1. The Prosperous Writers Mastermind (Honoree Corder)
2. Smart Marketing for Authors (Chris Syme)
3. Brian Meeks Amazon Marketing Services Lab Group. This is a beta group for Brian’s new book on Amazon Marketing Services ads. If you’re interested in taking part in a research project and learning more about how to put AMS ads together, Brian has a closed group on Facebook you can join. Part of the buy-in of being in the group is consenting to be part of a control group that buys a copy of his new book to test some points of data on Amazon. This group is specifically about Amazon Marketing Services. Here is the link to join.