In this episode of the podcast, Chris reviews the 2018 Word of Mouth Marketing Report from Convince and Convert Consulting and how it can help authors sell more books.
Show Notes & Links
- 66% of people start a purchase decision with an online search.
- How many people search retail sites like Amazon for books?
-Why book reviews are so important and why your ARC team needs to know the procedure for books they do not like.
- Social Proof and why young readers will buy based on a second hand recommendation.
-Why social media is only the vehicle to connection, not the magic bullet.
-People value word of mouth from friends and family 41% more than social media.
-Why we follow authentic people on social media: shout out to Kevin Tumlinson and Kirsten Oliphant
Links: click 'em, they're live