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The Smarty Pants Book Marketing Podcast

Award-winning marketer Chris Syme and bestselling indie author Becca Syme give self-published authors the latest social media tips and strategies that sell more books and build loyal fans. Join them as they interview top book marketing experts, showcase successful indie authors, and offer tips from their own successes on this weekly show.
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Now displaying: Page 1
Dec 16, 2018

In this episode Chris defines word-of-mouth (WOM) marketing and talks about why it will be a go-to strategy going forward. Chris shares seven key WOM strategies you'll need in 2019.

Show Notes & Links: 

-What’s coming to the show in 2019? 

-What is word-of-mouth marketing?

-Why the data for WOM marketing is your why.

-Statistics on why word-of-mouth marketing is key to any marketing system.

-Our present marketing systems rely too much on paid ad strategies.

7 Word-of Mouth Strategies to Start Now:

  • Build an author friend network in your genre.
  • Build an advance reader/review team.
  • Encourage fan-generated content on your Facebook page.
  • Share reader reviews on social media.
  • Consider a rewards program
  • Highlight a super fan book review every newsletter.
  • Be generous! 

Links (Click' em, they're live):

22Social (rewards and promotions application for Facebook) – check them out here: https://www.22s.com/app/site 

NY Times bestselling author Roni Loren “building a fan group” podcast: https://cksyme.com/episode37/

Anne Janzer blog post of books to give writer friends: https://annejanzer.com/shopping-guide-writers-life/

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