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The Smarty Pants Book Marketing Podcast

Award-winning marketer Chris Syme and bestselling indie author Becca Syme give self-published authors the latest social media tips and strategies that sell more books and build loyal fans. Join them as they interview top book marketing experts, showcase successful indie authors, and offer tips from their own successes on this weekly show.
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Now displaying: Page 1
Oct 14, 2018

In this episode, Chris interviews book cover design expert Joel Friedlander, founder of the The Book Designer. Joel schools us all in on the essential design and branding elements needed in a successful book cover and talks about the elephant in the room: how much will it cost?

Show Notes & Links:

-How Joel got into cover design.

-Chris' monthly must-read: Learn to spot a good cover with Joel's monthly ebook awards blog feature (see link to the feature below (and maybe submit your cover for a critique).

-Two considerations every great cover needs: create excitement and indicate the genre or category of the book

-There are good options and not-so-good options for covers on a budget. 

-Why a cover can make or break the marketing of a book.

-What are some of the good alternatives for covers on a budget?

-What is the difference between template covers and single-sell pre-made covers?

-Why you need to see your cover in a thumbnail before you finalize it. 

-Why nonfiction books need accurate sub-titles.

-The one time you don't need a good book cover.

-Don't miss Joel's smarty pants marketing tip!

Links: click 'em, they're live!

Joel's monthly ebook Cover Awards feature

Joel's book cover design template website

Submission form for the monthly ebook awards critique

Joel's website (check out all his services) 

 

 

 

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