Episode 019 - Authorpreneur Bryan Cohen

In this episode of The Smarty Pants Book Marketing Podcast, authorpreneur Bryan Cohen shares the perfect recipe for book descriptions and gives advice to authors who are considering writing in a new genre.

Show Notes:

• Bryan shares his background as a copywriter and how he got started as a writer.
• Why authors need to learn how to simplify their book’s plot for a better book description.
• Why you need a call-to-action at the end of your book description.
• How writing in a popular genre you love to read can kick start your author business.

Show Links:

The usual suspects:

• SMART Marketing for Authors Facebook group (Chris & Becca on book marketing)
• Weekly Insider book marketing tips sheet (free book marketing super pack still available) 

Links from our guest:

• Bryan’s new book How to Write a Sizzling Synopsis
• Link to the Sell More Books Show podcast
• Cinderella Dreams of Fire (Bryan’s new book under the pen name Casey Lane)
• Sell More Books Show bonus episode on Bryan’s book launch experiment
• Selling For Authors Facebook group
• Best Page Forward copywriting service