Episode 011 - Email Marketing Essentials for Authors - Part 2

In this episode, Chris and Becca finish the five essential steps in setting up a successful email system. Here are the five essentials. In last week's podcast they covered number one.

1. Questions you need to answer before you start.
2. Choosing the right email service provider
3. Setting up an enticing lead magnet
4. Putting together a simple sign-up form
5. Build an auto responder sequence designed to boost engagement and upsell books

This episode also comes with a free cheat sheet. It has a bunch of supplemental material from the broadcast including a graphic on setting up your auto responder funnel. 

Click to download your episode cheat sheet here.

Show Notes: 

-Correction: In the podcast we said that Mail Chimp is free to 2500 subscribers. It is actually free to 2000 subscribers. Sorry 'bout that.

-We recommend BookFunnel as a service to host all your free books. They have an easy user interface and provide your fans with your free books in all formats. This is not an affiliate link: http://bookfunnel.com/

- SMART Marketing for Authors is having a summer blowout sale on the two most popular online marketing classes for authors. Check it out here: https://cksyme.com/summersale. Discounts good until Aug 12.

-Be sure and go to https://cksyme.com/episode11 and answer the question of the week in the comments: What frustrates or challenges you the most about your email marketing? We'll tackle the answers to your questions in the next podcast!