In this episode Chris and guest co-host Dave Chesson discuss the importance of keywords in book sales.
Show Notes & Links:
-Meet Kindlepreneur founder Dave Chesson and hear his definition of personal success.
-Why you need to find out which keywords people are actually searching. They may not be the ones you're thinking of.
-Why you need to choose keywords with low competition where you can rank high.
-Why you need to research your keywords before you write your book
-Why using common genre keywords like "science fiction" probably won't help you get found
-Why book categories are not as important as keywords for discovery
-How to find out what the competition is for keywords you are considering
Kindlepreneur website and link to KDP Rocket tool: https://kindlepreneur.com/top-tools-and-services-for-authors-writers-self-publishers/
Dave Chesson contact information: https://kindlepreneur.com/contact-me/
Dave's blog: https://kindlepreneur.com/blog/
If you like the podcast, consider leaving a review on iTunes or share it with your author friends. Here's a post from our friend Stephen Campbell on how to leave a review on iTunes: http://theauthorbiz.com/how-to-leave-a-podcast-review-at-itunes/
In this episode Chris and Becca talk about the concept of fitting your writing strategies to how your brain is wired: how to write better faster. Becca talks about her background coaching authors and organizations in how to find their best strategic fit to accomplish their goals by discovering how their brain is wired to achieve success. Becca also talks about her upcoming online class with the Margie Lawson Writing Academy and how listeners can participate in the Write Better Faster class.
-What does writer better faster mean?
-How finding your own writing strengths helps you discover your best path to success.
-Why copying other people's writing goals and strategies can actually hinder your success as an author.
-Why FOMO is not a good motivator.
-For more information on Becca's Write Better Faster class, click here. Class starts Feb. 1 but late registrations are welcome. Students get one-on-one coaching with the class.
Join the SMART Marketing For Authors Facebook group and find a community of authors sharing their book marketing successes and challenges.
Answer our question of the week at cksyme.com/episode32: How does FOMO influence your writing strategy or isn't it a factor for you?
In this episode Chris and Becca tackle appropriate and budget-friendly marketing strategies for authors at various stages (or platform levels) in their author careers.
Show Notes & Links:
-Review of the platform levels for fiction and nonfiction authors.
-Introduction of the proper book marketing strategies for levels one and two fiction writers.
-When you need to start spending money on marketing
-What are the two things you need to spend money on before marketing?
-What does your skill level have to do with how you can market your books
-Why authors at all levels need to network with other authors and why you should start early in your career
-What if you're a tweener? You have skills at two different levels. How should that change what you do?
-Why appropriate marketing strategies give you more time to write.
-Link to Chris' free email marketing class (you'll have to set up a free account on Teachable to take the class: http://chris-syme.teachable.com/p/how-to-build-an-email-list-that-sells-more-books
-Link to Becca's Write Better Faster class
-Last week to get Chris' new book Sell More Books With Less Social Media plus free online class for just 99 cents. Click here.
Question of the Week: Go to cksyme.com/episode31 and give us a piece of your mind on the following question: What platform level are you and which of the marketing suggestions at your level are you struggling with?
Show Notes and Links:
In this episode, we’ll talk about:
-Two reasons why your books are not selling well.
-Does your marketing have platform confusion?
-The four markers that measure platform levels.
-The four platform levels of fiction writers.
-The three platform levels of fiction writers.
-Why writing fast turbocharges your platform building process.
Be sure and answer the question of the week at cksyme.com/episode30 :
What is your biggest platform challenge? Skills, budget, time, or just needing to publish more books?
Show Notes & Links:
-Three reasons why you should start building your platform before you publish your first book
-Tips to start building your platform before first book comes out.
-build an author network
-generosity builds reciprocity
-get the right domain name for your website
-why the number of Facebook fans you have at first is not important
-prepare, plan, and then build before you launch
Sign up for my weekly newsletter for chance at a free book bundle every week in January
Joanna Penn posts on how to build an author website: http://www.thecreativepenn.com/2015/08/13/build-author-website/
Link to K-Boards (Forum for self-published authors on all things Amazon and more)
Question of the week: (answer in the comments at cksyme.com/episode29)
What is the most challenging part of building an author platform?
SHOW NOTES & LINKS
-New and improved podcast format for 2017 - We are focused!
-Why you need to ditch "tips and tricks marketing" in 2017
-The SMART Marketing Manifesto:
-Jan. 10 at 12 PM Mountain Chris joins Frances Caballo to talk about how to sell more books with less social media. Register here: https://attendee.gotowebinar.com/register/8569121215329127427
-Join the SMART Marketing for Authors closed Facebook group today: https://www.facebook.com/groups/smartsocialmediaforauthors/
Don't forget to go to the podcast episode page at cksyme.com/episode28 and answer the question of the week: What is your biggest marketing challenge for 2017?
This week's episode introduces you to the 30-Day Challenge For A Better 2017 that Chris is running on her website. In this episode she'll introduce you to the first five days and encourage you to follow along for the rest of the month for a better 2017. Are you ready for a better 2017?
Even if you didn't start on day one, you can catch up. So far in the challenge:
Day 1: Start With Your Why
Day 2: Make Your Morning Count - Get Up Early!
Day 3: You Are An Author: Own It!
Day 4: Think Like A Marketer to Sell More Books
Day 5: Do More In Less Time: Manage Your Energy
Check out the challenges, action steps, and resources at the first link below.
-30-Day Challenge Website: https://cksyme.com/30days2017/ (each day is also a separate blog post at cksyme.com/blog
-Chris' Facebook page (live everyday at noon Mountain time) https://www.facebook.com/cksyme/
-Private Facebook group: Smart Marketing for Authors
-Post on how to leave a review on iTunes: http://theauthorbiz.com/how-to-leave-a-podcast-review-at-itunes/
-List of podcasts to date: https://cksyme.com/podcast/
Link to my latest book, Sell More Books With Less Social Media (free online course accompanies the book): http://amzn.to/2dRIefz
In this week's episode, authorpreneur Krystal Shannan shares how to set up and run an author networking party extraordinaire. Writing is two genres and running an events company are just part of whats Krystal a successful indie author.
-What does the new breed of author networking parties look like?
-How to use multiple platforms to insure success
-How to get fans to invite their friends
-Why getting email addresses is much better than getting Facebook page likes
-Sweeten the pot and get more attendance with pre-party giveaways
-Get your sign-ups off Facebook Events and gather email addresses
Krystal’s author website: http://www.krystalshannan.com/
Krystal’s Facebook Page: https://www.facebook.com/MeantToBeRomance/
KS Publsihing Events website page: http://kspublishingevents.com/
Get Chris’ new book Sell More Books With Less Social Media and get a free online course with the book. Get your copy today here.
Stephen Campbell’s post on how to leave a podcast review on iTunes: http://theauthorbiz.com/how-to-leave-a-podcast-review-at-itunes/
-The bullhorn versus the relationship. How authors can get comfortable with promoting and selling their books.
-How to use the free Google Docs dictation option: http://www.shelleyhitz.com/free-voice-dictation-google-docs
-Shelley's Author Audience Academy information: http://authoraudienceacademy.com/
-Join Shelley on Facebook: https://www.facebook.com/shelleyhitz
-Get Shelley's new book here: Broken Crayons Still Color
-Have you got your copy of Sell More Books With Less Social Media yet? Click here.
Please help us out by leaving a review on iTunes. Wondering how to do that? Click here for info from our friend Steve Campbell and The Author Biz.
In this episode of the podcast, hybrid author Ritter Ames shares her book marketing secrets and how she supplements what her publisher does to sell her books.
-Even traditional authors need to supplement their publisher's marketing.
-How looking for good marketing resources can help you succeed.
-Networking with other authors using anthologies.
-How to get Amazon to promote your book.
Ritter Ames website: https://ritterames.com/
Ritter Ames Facebook Author page: https://www.facebook.com/RitterAmesBooks
Where to find her books: https://ritterames.com/heres-where-to-buy-my-books/
From The Author Biz: How to leave a review on iTunes
In this episode Dan Wood, Director of Author Relations at Draft2Digital talks about universal book links, selling overseas, and other what services Draft2Digital offers authors for production and distribution.
-Draft2Digital services include:
-How universal book links have changed the game for selling books across platforms.
-All about Books2Read and why it's more than just a place for readers to find books.
Draft2Digital home page:https://www.draft2digital.com/
Chris' latest book: Sell More Books With Less Social Media includes an extensive free online course (link in the book) to help authors learn faster. Buy here.
Register for the free master class coming Nov. 7 - 4 Steps to Your Best Book Launch Ever. Limited seats Grab your seat here now.
Open Fire by Becca Boyd available soon. Book five in The Line of Fire series from Somewhere, TX.
In today’s episode Maria Connor, owner and founder of My Author Concierge talks about her new book, Write More-Do Less, and how finding and hiring a qualified author assistant can turbocharge an author’s success.
-The different types of author assistants, their qualifications, and their skills.
-What are some red flags when hiring an author assistant?
-Are all author assistants created equal?
-Why author assistants are in so much demand.
-What kinds of tasks can author assistants do?
-Why you should have a specific list of skills and tasks you are looking for before you start the hiring process.
Show Links: (clickable links)
-Maria Connor’s website: My Author Concierge
-Maria’s Facebook page: My Author Concierge
-Link to Chris’ new book on pre-order with free online class: Sell More Books With Less Social Media
-Link to free master class coming Nov. 7: “4 Steps To Building Your Best Book Launch Ever”
(get your spot today!)
-If you’d like help leaving a review of the podcast on iTunes, here’s a link to a how-to post from our friend Stephen Campbell.
Please leave a comment or question at cksyme.com/podcast. We’d love to hear from you.
In this episode Shawn Manaher, founder of Book Marketing Tools and Reader Deals tackles how authors can use free books, legitimate reviews, and networking with other authors to build long-term book sales.
-What is the real value of having a perma free book available to readers?
-Shawn talks about the EBook Lister Tool and how they chose the sites included in the tool.
-How you can create a sales funnel with your free book and The Costco Effect.
-Why you need to know the lifetime value of a reader.
-Shawn’s Smarty Pants Tip: The hottest new book marketing strategy and how to use it: Partnered Promotion Giveaways
Book Marketing Tools website: http://bookmarketingtools.com/
Reading Deals website: http://readingdeals.com/why
Follow Shawn on Twitter: @ShawnManaher
Ebook Submission Tool: http://bookmarketingtools.com/submission-tool-features
Link to The Author Hangout Podcast: http://theauthorhangout.com
Link to KingSumo (giveaway application): https://kingsumo.com/
Don’t forget to go to the podcast page at cksyme.com/podcast and leave a question or comment. We’d love to hear from you.
In this episode co-hosts Chris and Becca Syme discuss ramifications of the new Amazon review policy for incentivized reviews and what it means to authors. Also, the two smarty pants hosts give their recommendation for developing advance review teams.
-A reading of the new policy and what it means to authors
-The pros and cons of verified review purchases
-Don't let Amazon's policies make or break your day. Keep calm and write on!
-How to recruit and manage an effective Advance Review Team (ART).
-Do you need to send reviewers a final copy of your book as an ARC (advance reader copy)?
-Be sure and go to the podcast page at cksyme.com/podcast and leave a comment or question.
Email Becca for a copy of the ARC text for advance readers at firstname.lastname@example.org
In this episode of The Smarty Pants Book Marketing Podcast, authorpreneur Bryan Cohen shares the perfect recipe for book descriptions and gives advice to authors who are considering writing in a new genre.
The usual suspects:
Links from our guest:
In this episode of The Smarty Pants Book Marketing Podcast, veteran Anne Allen shares how to build a blogging audience from the ground up.
In this episode bestselling author and business coach Honoree Corder talks about her book Prosperity for Writers and shares the secrets she has used to help other bestselling authors and business people succeed. Her mission is to inspire and motivate people to turn their dreams into their real-life reality.
What is a prosperous writer?
-What's the difference between being interested in writing success and committed to writing success?
-How important is your money story?
-Why good writers are grateful.
Honoree's website: http://honoreecorder.com/
Honoree's brand new book, You Must Write a Book
Miracle Morning for Writers (book)
Honoree on social media: Facebook:
Visit the podcast episode, make a comment, and get a chance to win one of Honoree's books free:
-If you liked the podcast, please leave a review on iTunes so other authors can find us. Thanks!
In this episode you'll meet marketing nerd extraordinaire Kirsten Oliphant. She is a prolific blogger and enjoys helping authors learn more about effective email strategies and marketing books.
-Do authors need to have a blog? Kirsten weighs in.
-Why authors need an email list.
-What's the secret to a good email subject line?
-What your life experiences can teach you about writing
-Why you need to be a human in your marketing
In this episode NY Times bestselling author Josh Bernoff talks about his new book Writing Without Bullshit and shares his take on everything from emojis to weasel words.
-Learn The Iron Imperative--the foundation of writing without bullshit.
-A formula for writing your best blog post.
-Are you using weasel words? Time to quit.
-Why the beginning is the end in good nonfiction and business writing.
-Chris' slip of the tongue: virility or virality? Which is it?
-Do emojis have a place in good writing?
-We all need to learn to brag intelligently.
-What has social media done to our ability to write?
-Is Twitter a waste of time for most people?
-Leave a comment or question about this episode at
In this week’s episode, Chris and Becca discuss how to run “spike campaigns” to sell books for goals that aren’t necessarily a book launch.
Using a published case study from thriller author J.F. Penn, the hosts discuss:
This week’s links:
Guest co-host and fellow Chick Tales author K.C. Klein joins Becca on this wrap up of the summer conferences. Don't miss K.C.'s take on Comic-Con.
Here are link's from today's episode:
SMART Social Media Classes: https://cksyme.com/
In this week's episode Chris and Becca talk about the questions authors need to answer before they start building their email list as step number one of five steps to build a list that sells and builds loyalty. Steps 2-5 next episode.
-Becca's closed Facebook fan group: Becca Nation (join here)
-Sign up for Chris' free master class on Tips To Sell More Books With Facebook: https://cksyme.com/freejulyclass
-Link to Becca's author email class in Margie Lawson's Writer's Academy: click here
-Author newsletters we recommend you subscribe to for inspiration:
Virtual Assistant Services we know and like:
Let us know in the comments: What kind of emails do you send out to your fans?
In this podcast episode nonfiction author Kristi Dosh shares how to take advantage of opportunities to establish your expertise by writing, blogging, speaking, and consistent work. Kristi is author of the bestselling book Saturday Millionaires, on the business of college football.
Kristi's website: http://www.kristidosh.com/
Follow Kristi on Twitter @sportsbizmiss
Kristi's original Wordpress blog: http://businessofcollegesports.com/author/businessofcollegesports/
In this episode social media expert Frances Caballo shares her wisdom about Goodreads, productivity tools, where authors should be on social media and more.
In this episode, Chris and Becca interview Jodi Vaughn, a bestselling paranormal author and Somewhere, TX novelist. Jodi is a finalist for the RWA National Reader's Choice Award and she shares her tips about how to get maximum benefits from attending RWA#16 in San Diego. Becca and Chris share their conference tips, give a preview of some of the premier events, and give eating and exploring tips for the San Diego area.
We'll see you in San Diego and don't forget to use the #RWA16 hashtag!