In this episode Chris and Becca talk about the concept of fitting your writing strategies to how your brain is wired: how to write better faster. Becca talks about her background coaching authors and organizations in how to find their best strategic fit to accomplish their goals by discovering how their brain is wired to achieve success. Becca also talks about her upcoming online class with the Margie Lawson Writing Academy and how listeners can participate in the Write Better Faster class.
-What does writer better faster mean?
-How finding your own writing strengths helps you discover your best path to success.
-Why copying other people's writing goals and strategies can actually hinder your success as an author.
-Why FOMO is not a good motivator.
-For more information on Becca's Write Better Faster class, click here. Class starts Feb. 1 but late registrations are welcome. Students get one-on-one coaching with the class.
Join the SMART Marketing For Authors Facebook group and find a community of authors sharing their book marketing successes and challenges.
Answer our question of the week at cksyme.com/episode32: How does FOMO influence your writing strategy or isn't it a factor for you?
In this episode Chris and Becca tackle appropriate and budget-friendly marketing strategies for authors at various stages (or platform levels) in their author careers.
Show Notes & Links:
-Review of the platform levels for fiction and nonfiction authors.
-Introduction of the proper book marketing strategies for levels one and two fiction writers.
-When you need to start spending money on marketing
-What are the two things you need to spend money on before marketing?
-What does your skill level have to do with how you can market your books
-Why authors at all levels need to network with other authors and why you should start early in your career
-What if you're a tweener? You have skills at two different levels. How should that change what you do?
-Why appropriate marketing strategies give you more time to write.
-Link to Chris' free email marketing class (you'll have to set up a free account on Teachable to take the class: http://chris-syme.teachable.com/p/how-to-build-an-email-list-that-sells-more-books
-Link to Becca's Write Better Faster class
-Last week to get Chris' new book Sell More Books With Less Social Media plus free online class for just 99 cents. Click here.
Question of the Week: Go to cksyme.com/episode31 and give us a piece of your mind on the following question: What platform level are you and which of the marketing suggestions at your level are you struggling with?
Show Notes and Links:
In this episode, we’ll talk about:
-Two reasons why your books are not selling well.
-Does your marketing have platform confusion?
-The four markers that measure platform levels.
-The four platform levels of fiction writers.
-The three platform levels of fiction writers.
-Why writing fast turbocharges your platform building process.
Be sure and answer the question of the week at cksyme.com/episode30 :
What is your biggest platform challenge? Skills, budget, time, or just needing to publish more books?
Show Notes & Links:
-Three reasons why you should start building your platform before you publish your first book
-Tips to start building your platform before first book comes out.
-build an author network
-generosity builds reciprocity
-get the right domain name for your website
-why the number of Facebook fans you have at first is not important
-prepare, plan, and then build before you launch
Sign up for my weekly newsletter for chance at a free book bundle every week in January
Joanna Penn posts on how to build an author website: http://www.thecreativepenn.com/2015/08/13/build-author-website/
Link to K-Boards (Forum for self-published authors on all things Amazon and more)
Question of the week: (answer in the comments at cksyme.com/episode29)
What is the most challenging part of building an author platform?
SHOW NOTES & LINKS
-New and improved podcast format for 2017 - We are focused!
-Why you need to ditch "tips and tricks marketing" in 2017
-The SMART Marketing Manifesto:
-Jan. 10 at 12 PM Mountain Chris joins Frances Caballo to talk about how to sell more books with less social media. Register here: https://attendee.gotowebinar.com/register/8569121215329127427
-Join the SMART Marketing for Authors closed Facebook group today: https://www.facebook.com/groups/smartsocialmediaforauthors/
Don't forget to go to the podcast episode page at cksyme.com/episode28 and answer the question of the week: What is your biggest marketing challenge for 2017?