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The Smarty Pants Book Marketing Podcast

Award-winning marketer Chris Syme and bestselling indie author Becca Syme give self-published authors the latest social media tips and strategies that sell more books and build loyal fans. Join them as they interview top book marketing experts, showcase successful indie authors, and offer tips from their own successes on this weekly show.
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Now displaying: Page 6
Jul 25, 2016

In this week's episode Chris and Becca talk about the questions authors need to answer before they start building their email list as step number one of five steps to build a list that sells and builds loyalty. Steps 2-5 next episode.

Show Links:

-Becca's closed Facebook fan group: Becca Nation (join here)

-Sign up for Chris' free master class on Tips To Sell More Books With Facebook: https://cksyme.com/freejulyclass

-Link to Becca's author email class in Margie Lawson's Writer's Academy: click here

-Author newsletters we recommend you subscribe to for inspiration:

Virtual Assistant Services we know and like:

Let us know in the comments: What kind of emails do you send out to your fans? 

 

 

 

Jul 9, 2016

In this podcast episode nonfiction author Kristi Dosh shares how to take advantage of opportunities to establish your expertise by writing, blogging, speaking, and consistent work. Kristi is author of the bestselling book Saturday Millionaires, on the business of college football.

 

Show Notes:

  • The importance of networking and establishing connections through social media
  • The elements of a nonfiction platform and how social media can enhance your network
  • The challenge of researching a book in a subject area where the numbers are constantly changing
  • How a simple free Wordpress blog was the beginning of a lucrative career
  • Summer Class Blow Out Sale on SMART Marketing for Authors launches July 28

Show Links:

Kristi's website: http://www.kristidosh.com/

Follow Kristi on Twitter @sportsbizmiss

Kristi's original Wordpress blog: http://businessofcollegesports.com/author/businessofcollegesports/

Kristi Dosh on Forbes (click here)

Jul 9, 2016

In this episode social media expert Frances Caballo shares her wisdom about Goodreads, productivity tools, where authors should be on social media and more.

 

Show Notes:

  • The importance of Goodreads groups and one that authors should get into.
  • What is Goodreads Deals and why you should consider it.
  • Why audience is important when it comes to choosing a social media channel.
  • Facebook ads pros and cons
  • Who Frances follows on social media for expert advice
  • Coming July 28: Summer Blow Out Class Sale (info next week)

Show Links:

Jul 2, 2016

Show Notes:

In this episode, Chris and Becca interview Jodi Vaughn, a bestselling paranormal author and Somewhere, TX novelist. Jodi is a finalist for the RWA National Reader's Choice Award and she shares her tips about how to get maximum benefits from attending RWA#16 in San Diego. Becca and Chris share their conference tips, give a preview of some of the premier events, and give eating and exploring tips for the San Diego area.

Highlights include:

  • Becca and Chris talk about keeping up on conference events via social media using the conference hashtag on Facebook and Twitter: #RWA16
  • What's the first thing to do when you get to the conference headquarters?
  • Your invite to meet Chris at the trade show on Friday
  • Don't miss the Wednesday night Literacy Signing
  • Tips for first-timers
  • Wardrobe do's and do not's
  • Local tips for eating and shopping

Links:

We'll see you in San Diego and don't forget to use the #RWA16 hashtag!

 

 

Jun 25, 2016

Show Notes:

In this episode

  • Becca and Chris preview great food spots to explore during the Romance Writers of America conference in San Diego
  • Sandra Beckwith of Build Book Buzz talks about the benefits of one-star reviews and her solution for dealing with them
  • Chris and Sandra talk about the overlooked strategy of hand-selling your books
  • Sandra gives her one Smarty Pants marketing tip to win them all
  • Sandra shares her go-to social media channels

Links in this episode:

 

Jun 18, 2016

Show Notes:

In episode 005, indie bestselling author Krystal Shannan shares her secrets of marketing success from how she builds her email list to her pulling back from "buy my book" messages on social media. 

  • How an author co-op can improve your brand's visibility
  • How Facebook ads are changing and other ways to build your email list
  • The secrets of good content: quit posting "buy my book"
  • Why good social media is about what my fans want and not about what I want them know
  • Lessons learned from Becca's road trip
  • Upcoming June Master Class on how less social media can get your more sale and fans
  • And more...

Links from this episode:

Don't forget to enter the June Kickoff Contest: https://cksyme.com/podcast/. And subscribe on iTunes or Stitcher and leave a review! Thanks for helping!

Jun 9, 2016

Show Notes:

In episode 004, well-known book publishing and marketing expert Jane Friedman gives listeners the skinny on everything from pitching traditional publishers to book pricing, promoting yourself, and more.

This episode includes:

  • Advice on how to make the jump from indie author to traditional publishing...or if you should
  • The pros and cons of book pricing
  • Jane’s three tips on building your platform
  • How to tackle writing with a business approach
  • Jane’s one big Smarty Pants tip will surprise you and save you time
  • Links:

Don't forget to enter our fabulous June kickoff contest. You can win weekly prizes by using the hashtag #smartypantspodcast when you share the show on Twitter or Facebook and if you leave a review on iTunes, you'll be eligible to win a grand prize: a free ticket to the popular online class, Turn Your Social Media Pages Into Shopping Channels.

May 21, 2016

Join host Chris Syme as she visits with longtime Amazon expert Penny Sansevieri about the latest on fake reviews, keywords, Amazon's new Vine paid promotion program for books, how to reach out to Amazon for help, and the Goodreads/Amazon partnership and where that might be going. 

Chris and Penny talk about the importance of reviews and Penny gives her smarty pants tip on Amazon Author Pages and why authors should be actively maintaining a presence there. 

Show Notes: 

-Link to the Author Marketing Expert blog: http://www.amarketingexpert.com/

-Click here to get Penny's latest book, Red-Hot Internet Publicity

Penny has graciously offered a $100 discount on her most popular Amazon services to all the Smarty Pants listeners. Find out more about her popular Amazon Optimization Video Tutorials Membership and the Amazon Optimization Program where Penny's team does the work for you. The links are below and you'll get the $100 discount by using the promo code SAVE100 when you order. 

Links:
 
Tutorial membership: http://www.amarketingexpert.com/amazon-optimization-registration/
 
Optimization program: www.sellmorebooksonamazon.com

 

 

May 18, 2016

 


In this episode, Chris interviews Jim Kukral, one of the leading experts in online book marketing and founder of the Author Marketing Club. Jim and Chris debate the pros and cons of getting your book noticed in today's crowded marketplace and Jim shares his one smarty pants marketing tip that authors cannot do without.

Show Notes:

In today's show Jim shares his background in online marketing and shares his take on how book marketing has changed with the advent of self-publishing, Amazon, and social media. Also, you'll hear Jim's tips on the essential every newbie needs to start effectively market their books. Jim and Chris talk about how many social media channels authors need to be on and how to claim your digital land.  Hear the details of how The Author Marketing Club started and what kinds of services it offers. And finally, Jim shares his one tip that all authors need to sell their books--you'll have to listen to find out.

Links for today's show:

Author Marketing Club: http://www.authormarketingclub.com/

Sell More Books Show: http://sellmorebooksshow.com/

Click here for Jim Kukral's Amazon Author Page

Click here for details on how to participate in the June Kickoff Contest and win great prizes for sharing the podcast with your friends - #SmartyPantsPodcast 

May 9, 2016

Welcome to the Smarty Pants Book Marketing Podcast with your hosts award-winning marketer Chris Syme and her lovely bestselling indie author daughter Becca Syme. If you're an author who is challenged by all the book marketing options out there, then this is your podcast.

In This Episode...

In the first episode of the show you'll meet the co-hosts, hear their stories, and find out what The Smarty Pants Book Marketing Podcast can do for you. Here's a look at the show notes:

-Meet Chris and Becca and hear their stories

-Find out what it means to be a smarty pants marketer...and why you want to be one!

-Find out what's coming in the next weeks--hear the awesome  the list of experts coming to help you tackle your marketing challenges. 

-Learn the details of the big June Kickoff Contest and how you can win a free ticket to Chris' most popular online course or a host of other weekly prizes just for using the hashtag #SmartyPantsPodcast on Twitter or Facebook to help Chris and Becca promote the podcast in June. 

-Connect with Chris and Becca on social media. Click each one for a link:

SMART Marketing for Authors Facebook group

Becca on Twitter: @beck_a_tron

Becca's Facebook page

Chris on Twitter: @cksyme

Chris' Facebook page

Podcast Headquarters and June Kickoff Contest Info

 

About The Podcast...

Chris Syme is the owner of the award-winning CKSyme Media group and has been working in marketing and communications for over 20 years. She has authored three books on social media including her latest SMART Social Media For Authors and writes a popular blog at cksyme.com. Becca Syme is a USA Today bestselling author and you can visit her website at rlsyme.com

In this podcast, Chris and Becca will give you practical and actionable tips on how to market your own books including email list building on a budget, how to conquer Facebook ads without breaking the bank, optimizing your book's sales page on Amazon and so much more. If it has to do with social media and marketing your books, they'll cover it here.

In addition, you'll hear from smarty pants experts who specialize in helping authors navigate the indie marketing process, and indie authors who have found a path to success using smarty pants strategies. 

Please leave a review on iTunes and Stitcher and don't forget to subscribe to the podcast there as well.

 

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