This episode is the third of a three-part super series on how to become a BookBub ads expert with David Gaughran. If you haven't listened to episodes one and two, we recommend you start there. Here's the link to the first show in the series: https://cksyme.com/episode120
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In this episode Chris and expert guest David Gaughran talk about how to bid for success with BookBub ads. There may be a tiny bit of math involved, but keep calm and carry on.
Show Notes & Links:
-Why using CPM (cost-per-thousand impressions) bidding can be foreboding.
-The reasons why CPM bidding is better than CPC bidding (cost-per-click) on BookBub ads.
-If you haven't optimized your ads through testing and your ad is bad, CPM might be a risk.
-When should you use BookBub ads?
-Is there a difference in effectiveness for authors on KDP-only or wide?
-Why your success rate goes up when you test.
-When BookBub ads are good for free books and when they are not
-Be sure and listen for David's smarty pants tip to rule them all at the end of the show.
Links (click 'em, they're live)
-Get David's new book, BookBub Ads Expert here
-David Gaughran website and blog
-Becca Syme's new Quitcast Show; what to quit, what to keep, and what to question.