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The Smarty Pants Book Marketing Podcast

Award-winning marketer Chris Syme and bestselling indie author Becca Syme give self-published authors the latest social media tips and strategies that sell more books and build loyal fans. Join them as they interview top book marketing experts, showcase successful indie authors, and offer tips from their own successes on this weekly show.
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Now displaying: Page 1
Dec 10, 2018

In this episode Chris teaches authors how to scale (or copy) the promotion of another author and have success. 

Show Notes & Links:

Why do you need to know how to scale a book promotion you want to copy?

The three cardinal rules of book promotion—rules you can’t violate:

  1. Always consider value over cost.
  2. If you copy another author you may not get the same results, so start with scale
  3. You can have good success with free promotions but sometimes you’ll have to spend money to make money. 

Don’t waste your time with promotions that don’t return.

Why you need a goal for every promotion you run.

Why new authors probably shouldn’t be buying ads

Why every author needs to get good at running organic, nonpaid marketing promotions. 

How to copy a promotion that another author does and make it work for you

How to check if another author’s promotion will work for you. 

What is the biggest mistake new authors make with promotions?

How to find out if a particular promotion will work for you?

Why you need to go into every promotion able to lose all the money you’re spending and not get a return.

Links: Click 'em they're live

Download your platform level cheat sheet here

Reedsy Book Promotions Resource

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