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The Smarty Pants Book Marketing Podcast

Award-winning marketer Chris Syme and bestselling indie author Becca Syme give self-published authors the latest social media tips and strategies that sell more books and build loyal fans. Join them as they interview top book marketing experts, showcase successful indie authors, and offer tips from their own successes on this weekly show.
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Now displaying: August, 2018
Aug 13, 2018

Show Notes & Links:

Why there is a difference between a book marketing system and a book marketing strategy and why that’s important.

There are three basic systems that you need to build a successful author business: email list, website, and primary social media presence.

Why some promotion strategies don’t work for everybody.

How you can know when a strategy is right for you.

Why every online course, mastermind group, and Facebook author group is not right for you.

Before you take an online class, make sure it’s a fit for you. Every class is not for every platform level. 

Episode quote: "When you try and implement an email strategy that another tried with success and you failed…that doesn’t mean that email is a bust for you. It just means that particular strategy is a bust for you."

Understand the value of a promotion. If you have one book and it’s permafree, your read-through potential has no value. Make sure you have value behind that permafree book.

If you have a comment on today’s episode, be sure and visit our site at cksyme.com/episode98 to weigh-in.

Want to learn more about platform-appropriate marketing? Get a copy of my book on the basics: Sell More Books With Less Marketing.

 

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