In this week's episode author Chris Fox shares his expertise on the Amazon algorithm and how authors can train Amazon to help them sell books.
Show Notes and Links:
-How iBooks and other bookstores sell differently than Amazon.
-Find out when is a good time to run book promotions to get the maximum lift on Amazon.
-The importance of your "Also Boughts" section of your book sales page during the first 60 days of its launch.
-Why email lists from curated sites like InstaFreebie may not be best to use for your book launch.
-Why cost is not the biggest barrier keeping readers fro buying you books.
-A discussion of reader magnets and better options than perma-free books.
-Why Amazon is not your employer.
-Why it's important early on to sell books to the right readers and who they are.
-Find Chris' fiction and nonfiction books here: http://www.chrisfoxwrites.com/
-The Chris Fox YouTube channel with lots of tutorials for authors:
-Chris Fox's latest book, Six Figure Author--click here.
In this episode Chris answers the question, do you really need a Facebook group. for the majority of authors, that answer is no. Chris will walk you through the differences of pages and groups and the specific purposes of each.
Show Notes & Links:
-What is FOMO? The fear of missing out--something we are dedicated to stamping out here on the Smarty Pants Book Marketing Podcast.
-Facebook help for setting up groups: Click here
A link to information on my premium class on how to sell more books with social media and increase engagement: Click here.
A link to the questions you need to ask yourself before you start a Facebook group. Click here.
In this week’s episode Chris and guest co-host author Michael Anderle discuss the process of hacking book marketing methods to match your goals and skills.
Show Notes & Links
-How and why Michael released his first five-book series in 6 weeks
-How Michael found his target reader
-Favorite quote on writing fast: “Writing fast isn’t something you can bank on because if your books suck, you’re just going to put out sucky books real fast.”
-Why authors need to find out what makes up their mountain. Why are you writing?
-Testing the marketing process with short stories and Book Zero.
20Booksto50K Facebook group: Click here.
Michael’s Kurtherian Gambit Books Facebook page: Click here.
Link to Chris’ latest book w/free online class, Sell More Books With Less Social Media: Click here. The book is also in Kindle Unlimited.
In this episode Chris and guest co-host Dave Chesson discuss the importance of keywords in book sales.
Show Notes & Links:
-Meet Kindlepreneur founder Dave Chesson and hear his definition of personal success.
-Why you need to find out which keywords people are actually searching. They may not be the ones you're thinking of.
-Why you need to choose keywords with low competition where you can rank high.
-Why you need to research your keywords before you write your book
-Why using common genre keywords like "science fiction" probably won't help you get found
-Why book categories are not as important as keywords for discovery
-How to find out what the competition is for keywords you are considering
Kindlepreneur website and link to KDP Rocket tool: https://kindlepreneur.com/top-tools-and-services-for-authors-writers-self-publishers/
Dave Chesson contact information: https://kindlepreneur.com/contact-me/
Dave's blog: https://kindlepreneur.com/blog/
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