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The Smarty Pants Book Marketing Podcast

Award-winning marketer Chris Syme and bestselling indie author Becca Syme give self-published authors the latest social media tips and strategies that sell more books and build loyal fans. Join them as they interview top book marketing experts, showcase successful indie authors, and offer tips from their own successes on this weekly show.
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Now displaying: October, 2016
Oct 30, 2016

In this episode Dan Wood, Director of Author Relations at Draft2Digital talks about universal book links, selling overseas, and other what services Draft2Digital offers authors for production and distribution.

Show Notes:

-Draft2Digital services include:

  • Conversion of your manuscript to bookstore-ready files
  • Distribution of your book to eight channels including international stores.
  • A vetted list of preferred providers for editing, cover design, marketing, and other book-related services.

-How universal book links have changed the game for selling books across platforms.

-All about Books2Read and why it's more than just a place for readers to find books.

Show Links:

Draft2Digital home page:https://www.draft2digital.com/

Draft2Digital Blog:https://www.draft2digital.com/blog/

Universal book links: what are they? Find out here.

Books2Read: https://books2read.com/ 

Chris' latest book: Sell More Books With Less Social Media includes an extensive free online course (link in the book) to help authors learn faster. Buy here.

Register for the free master class coming Nov. 7 - 4 Steps to Your Best Book Launch Ever. Limited seats Grab your seat here now.

Open Fire by Becca Boyd available soon. Book five in The Line of Fire series from Somewhere, TX.

Oct 23, 2016

In today’s episode Maria Connor, owner and founder of My Author Concierge talks about her new book, Write More-Do Less, and how finding and hiring a qualified author assistant can turbocharge an author’s success.

Show Notes:

-The different types of author assistants, their qualifications, and their skills.

-What are some red flags when hiring an author assistant?

-Are all author assistants created equal?

-Why author assistants are in so much demand.

-What kinds of tasks can author assistants do?

-Why you should have a specific list of skills and tasks you are looking for before you start the hiring process.

Show Links: (clickable links) 

-Maria Connor’s website: My Author Concierge

-Maria’s Facebook page: My Author Concierge

-Link to Maria's book: Write More, Do Less: The Author's Guide to Finding, Hiring, and Keeping an Excellent Author Assistant. 

-Link to Chris’ new book on pre-order with free online class: Sell More Books With Less Social Media

-Link to free master class coming Nov. 7: “4 Steps To Building Your Best Book Launch Ever”

(get your spot today!)

-If you’d like help leaving a review of the podcast on iTunes, here’s a link to a how-to post from our friend Stephen Campbell.

 

Please leave a comment or question at cksyme.com/podcast. We’d love to hear from you.

Oct 17, 2016

In this episode Shawn Manaher, founder of Book Marketing Tools and Reader Deals tackles how authors can use free books, legitimate reviews, and networking with other authors to build long-term book sales.

Show Notes:

-What is the real value of having a perma free book available to readers?

-Shawn talks about the EBook Lister Tool and how they chose the sites included in the tool.

-How you can create a sales funnel with your free book and The Costco Effect.

-Why you need to know the lifetime value of a reader.

-Shawn’s Smarty Pants Tip: The hottest new book marketing strategy and how to use it: Partnered Promotion Giveaways

Show Links:

Pre-order Chris’ new book now and get a comprehensive online course with the book for just $0.99 until November 1. Link to Amazon: http://amzn.to/2dRIefz  Link to Kobo: http://bit.ly/2eIVSEz

Book Marketing Tools website: http://bookmarketingtools.com/

Reading Deals website: http://readingdeals.com/why

Follow Shawn on Twitter: @ShawnManaher

Ebook Submission Tool: http://bookmarketingtools.com/submission-tool-features

Link to The Author Hangout Podcast: http://theauthorhangout.com

Link to KingSumo (giveaway application): https://kingsumo.com/

Click for link to Stephen Campbell’s post on how to leave a review on iTunes

Don’t forget to go to the podcast page at cksyme.com/podcast and leave a question or comment. We’d love to hear from you.

Oct 9, 2016

In this episode co-hosts Chris and Becca Syme discuss ramifications of the new Amazon review policy for incentivized reviews and what it means to authors. Also, the two smarty pants hosts give their recommendation for developing advance review teams. 

Show Notes:

-A reading of the new policy and what it means to authors

-The pros and cons of verified review purchases

-Don't let Amazon's policies make or break your day. Keep calm and write on!

-How to recruit and manage an effective Advance Review Team (ART).

-Do you need to send reviewers a final copy of your book as an ARC (advance reader copy)?

-Be sure and go to the podcast page at cksyme.com/podcast and leave a comment or question.

Show Links:

Link to the new Amazon policy here

Article on how to write a good book review here

Email Becca for a copy of the ARC text for advance readers at becca@rlsyme.com

Link to Stephen Campbell's post on how to write a podcast review on iTunes

 

Oct 3, 2016

In this episode of The Smarty Pants Book Marketing Podcast, authorpreneur Bryan Cohen shares the perfect recipe for book descriptions and gives advice to authors who are considering writing in a new genre.

Show Notes:

  • Bryan shares his background as a copywriter and how he got started as a writer.
  • Why authors need to learn how to simplify their book’s plot for a better book description.
  • Why you need a call-to-action at the end of your book description.
  • How writing in a popular genre you love to read can kick start your author business.

Show Links:

The usual suspects:

Links from our guest:

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