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The Smarty Pants Book Marketing Podcast

Award-winning marketer Chris Syme and bestselling indie author Becca Syme give self-published authors the latest social media tips and strategies that sell more books and build loyal fans. Join them as they interview top book marketing experts, showcase successful indie authors, and offer tips from their own successes on this weekly show.
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Now displaying: Page 1
May 7, 2018

In this episode Chris interviews copywriting expert and author Bryan Cohen on how to fix the most common mistakes authors make writing their book descriptions and ads. 

Show Notes & Links:

-Why writing a book description is more like poetry than prose.

-Waste not, want not. Why every word is important.

-The 4 elements of a successful book description.

-The most common mistakes authors make when writing book descriptions & how to fix.

-Why a plot summary is not just a retelling of the book.

-Less is more. Why too many details can turn your buyer off.

-Where does this stuff go: NY Times or USA Today bestselling author status, info about a series.

-Why you need a call-to-action or selling paragraph. Do you want to leave 20% of your book sales behind?

-How comparisons can increase your sales and how Bryan does it.

-Why effective online ads require research and testing. Not for the newbie or faint-hearted.

-Quote of the show: "Publishing is something you cannot do for a dollar."

-Don't miss Bryan's smarty pants tip at the end--it's gold.

Links: Click 'em, they're live

Bryan's website here

Bryan's copywriting book, How to Write a Sizzling Synopsis

Bryan's online courses on Teachable

Bryan's Amazon Author page

The Sell More Books Show

RWA Conference - Denver

Book of the Month: Sell More Books With Less Marketing by Chris Syme. Spend less time marketing and more time writing. 

 

 

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