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The Smarty Pants Book Marketing Podcast

Award-winning marketer Chris Syme and bestselling indie author Becca Syme give self-published authors the latest social media tips and strategies that sell more books and build loyal fans. Join them as they interview top book marketing experts, showcase successful indie authors, and offer tips from their own successes on this weekly show.
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Now displaying: October, 2017
Oct 18, 2017

In this episode Chris and guest co-host Kate Tilton discuss how to produce and promote your own audio books.

Show Notes & Links:

-How ACX University helps authors navigate the audio book process.

-Some of the initial questions authors need to ask before considering audio books.

-Pros and cons of releasing an audio book at the same time as your ebook.

-What is the process of finding a narrator for your book?

-What kind of investment should you expect to make when producing an ebook?

-What is the difference between royalty shares and charging perhour of finished product?

-Tips for launching an ebook.

-How to find audio book reviewers.

Links (just click 'em)

-ACX University

-Kate's post on 25 ways to market your audio book

-Joel Friedlander interview with Kate and Hannah

-Kate Tilton's website

-Kate's Facebook page

-Info on Chris' online course, How To Set Up A Facebook Page That Sells More Books

 

Oct 12, 2017

In this episode Chris and Becca interview successful author and entrepreneur Joanna Penn about the business of being an author. Joanna shares her successful strategies for growing her author business. 

Show Notes & Links:

-Hear Joanna's story and how she pulled the plug on a successful corporate career to pursue building her own author business.

-What is the definition of an entrepreneur?

-Why being an entrepreneur isn't for everyone.

- The difference between a marketing strategy and a distribution strategy.

-What does it mean to distribute your books "wide" and what are the advantages? Who might not want to go wide.

-Why is pricing your book an important element of selling globally?

-Joanna shares her Bookbub Featured Deal short cut.

-Why it's important to know the global market and what readers in other countries prefer.

-Why strategy has to do with what you don't know just as much as what you do know.

Joanna talks about her new book, The Healthy Writer, written with Dr. Euan Lawson.

Links (just click 'em)

Joanna's book, Career Change.

Joanna's new book, The Healthy Writer 

Link to Joanna's website, The Creative Penn

Link to Joanna's J.F. Penn fiction author page

Link to The Creative Penn podcast 

 

 

 

Oct 8, 2017

In this episode Chris and Becca interview longtime friend and book marketing expert Sandra Beckwith, founder of Build Book Buzz. Sandra has a new tool for authors to help put together a user-friendly comprehensive book marketing plan.

Links & Show Notes:

-Why you need to look at the marketability of your book before you start putting together a marketing plan.

-Why knowing who your book's audience is will make marketing your book easier.

-How using Google Maps is like putting a marketing plan together.

-The difference between strategies and tactics and how that knowledge will make your marketing plan more successful.

Links (Just click 'em)

Link to get Sandra's free Book Marketing Plan

Link to Build Book Buzz website

Link to the Build Book Buzz Facebook group

Link to Chris' Facebook page online course--get your Facebook page set up to engage fans and sell more books.

 

 

 

 

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