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The Smarty Pants Book Marketing Podcast

Award-winning marketer Chris Syme and bestselling indie author Becca Syme give self-published authors the latest social media tips and strategies that sell more books and build loyal fans. Join them as they interview top book marketing experts, showcase successful indie authors, and offer tips from their own successes on this weekly show.
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Now displaying: September, 2017
Sep 24, 2017

In this episode we interview rock star nonfiction author and coach Honoree Corder on how to collaborate on projects with other authors. Learn what it takes to work with another author.

Show Notes And Links

-What does the collaboration process look like?

-How do you find another author to collaborate with?

-How do you actually share duties on a project?

-How you should share duties on a project?

-Make sure you tick off all the legal boxes in your partnership.

-Why your biggest asset is being easy to work with

Links (Just click 'em)

Prosperity For Writers - Chris' favorite book by Honoree

Honoree's new book with Ben Hale, Write Like A Boss - get your copy today!

Honoree's Amazon author page

The Prosperous Writers Series boxed set by Honoree Corder and Brian Meeks

Want to be a Facebook-page dynamo? Check out Chris' new online course, How To Set Up A Facebook Page That Sells More Books.

Please consider leaving a review of the podcast on iTunes so more authors can find us. Click on this link and then click on "view in iTunes." Next, click on ratings & Reviews and leave your review. Thanks! Or, if you're an Android or Windown person, you can leave a review on Stitcher.

Sep 24, 2017

In this week's episode we interview one of our favorite indie authors, Zara Keane. She knows her book marketing. You won't want to miss.

Show Notes & Links

-Zara shares her tips for success with Amazon Marketing Service ads.

-How to build a successful review team. Learn how to vet your reviewers for a higher success rate.

-How and why Zara cut back on her social media marketing.

-Tips on handling email marketing for multiple genre writers.

-Why you should get friendly with failure.

Links (Just click 'em):

Link to Zara's reader review form (hat tip to J A Huss)

Link to the JA Huss Perfect Year book marketing series on YouTube

Link to Chris' author-recommended Facebook class 

Link to Zara's website

Link to Zara's Facebook page

 

Sep 22, 2017

In this episode we welcome Tom Tate, AWeber's Product Marketing Manager to give us tips on how to land your emails in your subscribers' inboxes. This episode is a Learning Lab--note taking will be valuable. 

Show Notes & Links

-Why email providers screen your emails

-How email companies decide what is spam

-Why you content makes a difference--is yours valuable?

-Why getting target readers on your list is better than amassing large numbers of general readers

-How to educate your subscribers to make sure your emails land in the inbox. 

-Tips on how to escape the dreaded spam tag

-Are you familiar with the CAN-SPAM Act?

-Tips on engaging subscribers in a conversation to boost engagement

-Why you need to include an unsubscribe link in every email

Clickable Links

-Information on Chris' new Facebook class

-Learn about AWeber here

-Link to info on the CAN-SPAM Act

 

 

 

Sep 15, 2017

In this episode Chris interviews multiple genre author Sue Quinn about how to write for love and money. Also, they explore the process of shutting down a very popular Facebook and when to know when a group has outlived its purpose.

Show Notes & Links

In this episode you'll hear:

  • Authors can write for both love and money and how Sue does it.
  • What are the upsides and downsides of writing multiple genres under one name?
  • Why authors need to interact with both their fans and their peers. 
  • Why and how Sue closed her popular For Love and Money Facebook group.
  • How resurrecting her blog helped Sue get more valuable information to her peers.

Clickable Links: 

Sue's Facebook business page

Sue's self-publishing blog for authors

Chris' Facebook page class is still available. Learn how to set up your author business page for maximum sales and engagement. See what authors are saying about the class here

Sep 9, 2017

In this episode, Chris and Dave Chesson dig into Amazon keywords--what are they, why do you need to know how to use them, and everything in between. You'll want to take notes on this one. A learning lab episode.

Show Notes & Links:

-Hear Dave's story and how he got into self-publishing.

-What the heck is a keyword anyway and why you need to know.

-Where you should be using Amazon keywords.

-How to research the best keywords for your book or Amazon Marketing Services (AMS) ads.

-What is KDP Rocket and how it can save you tons of time in keyword research and help you find out if your book will make any money.

-The three criteria Amazon uses when deciding where and when to deliver your AMS ad.

-How long does it take an AMS ad to start delivering?

Links You'll Need:

Click here to find out more about Chris' new Facebook course.

-Visit Dave's website here.

-Here's the link to find out more about KDP Rocket. 

-Click here to get into Dave's free AMS Ads online course--highly recommend. 

-YouTube video on how to research keywords.

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