Show Notes, News & Links:
In case you missed part one of this series, The 3 Cardinal Rules of Book Promotion, access here.
-Access the learning tool here for this episode. It’s the same as last week’s link but there are two new tools there you will need for this episode.
-Review of last week’s part one: the three cardinal rules of book promotion.
-Learn the six unique stages of the buying process (The Sales Funnel)
-Find out which social media channels work the best to find new readers and sell more books.
-What part of the sales funnel is social media the strongest in?
-Why different promotions work better at different stages of the funnel.
-How your content helps move people through the sales funnel.
-How to help readers find out more about your books.
-Why it matters if social media channels offer tools to help you sell your books
-Why YouTube, LinkedIn (especially for fiction), and Twitter are not that great for selling books.
-Get into Chris’ premium online course, Mastering Book Marketing For Authors now and get the new version of the course for free. See the course description and info here.
-Stay tuned for registration information for the spring 2017 version of Becca’s class Write Better Faster.
The third installment of our three-part series on how to to find the best book promotions to sell your books.
Show Notes & Links:
- Two guidelines you need before you set out to buy a book promotion.
-A list of the items you need to research before you buy a promotion and a copy of the Book Promotion Value Index. The list is in the link to tools and resources for the series here.
Catch up by listening to the first two episodes in the series here (38 and 39).
In this episode:
-We start with a couple recent news items that concern authors and book marketing
-How to match a potential book promotion to your marketing goal--all promotions are not created equal.
-Two guidelines you need to start with before you buy a promotion
-A list of items to research before you buy (on resources page listed above)
-Why Fiverr might not be the best place to buy book marketing promotions
-A preview of next weeks episode with Honoree Corder and Brian Meeks
-The difference between promotions that offer reach and those that increase engagement.
-An explanation of the Book Promotion Value Index (link on resource page above)
Be sure and share the episode with author friends on your Facebook page and in Facebook author forum pages. Thanks much!
In this episode Chris explains the three cardinal rules of book promotions that will help insure every promotion you run hits the mark.
Show Notes & Links:
-The Three Cardinal Rules of Book Promotions (ignore them at your own peril):
- When choosing a book promotion always consider value before cost.
- If you copy what another author does, you may not get the same results.
- You can get success with a free book promotion but sometimes you have to spend money to make money.
-Before you set out to copy another author's promotion always compare these two sets of data markers:
- Basic data markers of comparison:
- Audience potential reach
- Social media engagement rates
- Other author's platform level
- Data markers of the promotion you want to copy:
- Genre
- Goal of the promotion
- Budget
Links:
Examples of good data driven marketing solution books:
- Chris Fox's Six Figure Author and Launch to Market
- The Prosperous Writer's Guide to Making More Money by Honoree Corder and Brian Meeks
-Chris' closed Facebook group, SMART Marketing for Authors
-Chris' premium online course, Mastering Online Book Marketing for Authors
-Book Promotion Value Matrix and Data Markers on cksyme.com
-Podcast episode 30: Author Platform Levels
-Podcast episode 37: Roni Loren on Building Loyal Fan Groups
-Link to comment on question of the week:
In the episode, NY Times bestselling romance author Roni Loren shares her secrets on how to build raving fans with Facebook groups.
Show Notes & Links:
-Why traditionally published authors have to build their own fan base.
-How thinking like a reader can help help you relate to fans.
-Your best social media content starts with what you, as a reader, share in common with your fans.
-How to overcome being an introvert and reaching out to fans.
-Why book reviews are the best way to sell books and how to do it well.
-Hear Roni's non-traditional approach to newsletters.
Link to Roni's Facebook page: https://www.facebook.com/RoniLoren/
-Link to Roni's Facebook fan group, Fearless Romantics: be sure and read the group description: https://www.facebook.com/groups/TeamRoniLoren/
-Link to Roni's website:http://roniloren.com/
Link to Roni's Amazon Author page